In the game that is known as recruiting, putting yourself out there so that countless job applicants want you as their main go-to recruiter can be both an effort and time-consuming. Then again, isn’t that part of the deal that goes with being a recruiter?
To be the best recruiter possible (whether you work for a recruiting company or run your own), you need to spread the word like wildfire.
So, what tools are necessary to do just that?
While traditional marketing and advertisements, emails, blog posts, social media and even mobile marketing are all beneficial when used properly, are you fully up to speed on search engine optimization (SEO)?
Spread the Word
If the answer to the above-mentioned question is not at all or not really, make that one of the first things you change this year going forward.
In order to best spread the word that your recruiting talents are second to none, make sure you:
- Utilize SEO – For starters, make sure SEO is a component of your recruiting process. With SEO, you increase the odds of finding yourself higher on Google’s organic search data when it comes to keywords tied to your recruiting brand. From current job seekers to those down the road, placing yourself high in Google’s results for recruiters gives you a leg up on competitors who are not as SEO savvy. Keywords to focus on include jobs, work and careers (along with mentioning your specific industry you are recruiting for, be it technology, healthcare, accounting etc.);
- Winning content – Make sure you never overlook the importance of winning content when promoting your recruiting brand. Along with being relevant and interesting to the world of recruiting, your content needs to be SEO-friendly. That means prime keywords, not stuffing it with an inordinate amount of links (do, however, entice others to link back to your recruiting website to help drive traffic your way), and impressive page titles and page descriptions;
- Social media – If you’re not active on social media, you put yourself and your recruiting efforts behind the eight ball. While you do not want to spread yourself too thin by trying to be on numerous sites, focus-in on the prime sites like LinkedIn, Facebook, Twitter and Google+. Your social media needs to be updated regularly (if not daily, at least several times a week). Lastly, make sure to build up a sizable (but more important reliable) number of followers on your social sites. Sure, having thousands of followers is great and all, but make sure majority of them are quality ones, especially those tied to your niche.
When it comes to recruiting in 2015 and beyond, SEO, content, social media etc. all combine to play major roles in just how successful your business is.
As a recruiter, how are you spreading the word?
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
About the Author: Miguel Salcido has been a professional search marketing consultant for over 11 years. He is the founder and CEO of Organic Media Group, a content driven SEO agency. He also likes to blog at OrganicSEOConsultant.com and share insights into advanced SEO.