Lead generation is a relatively new role in the marketing field, and as organizations are learning the value lead generation specialists add, the demand for these professionals is increasing. One of the challenges for companies looking to onboard a lead generation specialist is finding the best candidate to fit the position. Another challenge, especially for companies that have never had someone in the position before, is understanding the needs of the job role and defining how the lead generation specialist should be positioned in the organization. Our team at Search Solution Group consults with clients and assists them in identifying their needs and sourcing the top talent to fill the position.

Lead Generation Specialist Add Value

The primary function of a lead generation specialist is to source new leads, pre-qualify leads, and research prospects to provide the sales team with as much information as possible. This may be achieved through telemarketing, email marketing, door knocking or other prospecting activities. The work lead generation specialists engage in on the front end saves the sales team valuable time. This also takes the prospecting burden off of the sales force and allows them to focus on working with only the most qualified prospects and closing the deal. In addition, providing the sales team with top-notch leads boosts the morale of the sales force and increases sales overall.

Experience is Critical for Lead Generation

In the video below, Josh Mangum, Director of Strategy, discusses the importance of finding the lead generation specialist with the right experience and knowledge:

When hiring a lead generation specialist, finding a candidate with the right experience and knowledge of the company’s product or service is critical. Furthermore, the candidate must have experience working with the marketing platforms utilized and the strategies employed by the organization to attract new business. When a new hire matches the criteria for the job role, the professional can start generating leads from day one and have a more dramatic effect on the bottom line from the very beginning. At Search Solution Group, our recruiters assist clients with clearly defining the lead generation role before the search process begins. Once a complete profile of the position is determined, our team begins the talent sourcing process and presents only the best candidates to the hiring managers.

As the lead generation specialist role evolves, understanding how these professionals impact an organization and add value requires experience and expertise. For over 16 years, Search Solution Group has assisted clients with hiring top talent. Our recruiters are experts in lead generation recruiting and source both active job seekers and passive candidates throughout the search process. Our method ensures only the best candidates are presented to the hiring managers.