Leveling the Field: Remaining Competitive in an Evolving Web Marketplace

Version changes. Upgrades. Migrations. The world of web is constantly evolving. Almost as quickly as my wardrobe in fall!

Case in point, some topics of interest:

• To HTML5 or not to HTML5?
• Is the web dead? Are applications taking over?
• Cross browser compatibility?
• Flash and iPhone? GASP
• The future of Flash?

One topic that is always mutually agreeable is the concept of keeping up with emerging trends and adding to your repertoire. You have to be better, faster, stronger (insert Kanye West) than your competition and sometimes as an individual keeping up with the Jones’ can be a monumental feat. The cost alone can sometimes be crippling.

HOWEVER – there are ways to put a little shine on your skills, a little polish to your portfolio, a little bedazzle to your business. Ok – maybe I’ve gone a touch overboard with the bedazzle but you get the jist.

We’ve come across 3 tools that can help you add to your arsenal without signing up for a coding class (although I’m not discouraging ongoing education):

1. PadPressed: 
Make your Wordpress site an iPad app

2. SenchaTouch:
The First HTML5 Mobile App Framework
Sencha Touch allows you to develop web apps that look and feel native on Apple iOS and Google Android touchscreen devices.

3. Flash Catalyst:
Adobe® Flash® Catalyst™ CS5 software is an approachable new interaction design tool. Transform Adobe Photoshop®, Illustrator®, and Fireworks® artwork into expressive, fully interactive projects without writing code, and leverage the reach and consistency of the Adobe Flash Platform.

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