Panel: Job Ads Suck with @BillBoorman + @StephenODonn

If I did a search for "job ads that suck," a couple articles - including quite a few from our websites would pop up. It's a fact - most job ads are very poorly written. They're some of the worst content on the internet, and that's saying a lot. 

However unlike that blog from a 12 year old about One Direction or your really lame memes, there are far greater consequences to these poorly written job ads than embarrassment.  

For one thing, you're flooded with unqualified resumes that waste time and budget. But done right, they can help turn a job ad from post and pray to post and prey.

With the right job ad strategy, you can stand out as an employer of choice, conveying your company culture and setting realistic candidate expectations about what working at your company are really all about.

But what does that mean? How do you take the theoretical and make it practical for your recruiting team?

We’ve gathered a panel, thanks to our friends and sponsor Glassdoor, to answer this important question. Bill Boorman – RecruitingDaily EMEA Director and head judge for the EMEA Candidate Experience Awards, Stephen O’Donnell Founder of the National Online Recruitment Awards and a special guest to be announced will discuss strategies and real examples from top companies around Europe.

Key Takeaways:

  • Optimise your job ads, by choosing the right titles, keywords and distribution channels so the talent you’re looking for can find you, too. We’ll discuss processes and best practices for improving the quality of your applicants.
  • Taking your advertising beyond traditional job boards with new and emerging solutions, from social media ad retargeting, to better sourcing.
  • Better job ads can attract twice as many qualified applicants and drive cost-per-hire down by up to 30%. Learn the role job ads play in building an effective employer brand, and solutions that can help you make the most out of your job advertising efforts.

See you there 4/20/2016 @  3 pm GMT / 10 am EST : ;

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