You already know all about the intersection of recruiting and marketing. But leveraging marketing for maximum return on your recruiting results means going beyond just building an employer brand. It means making that brand – and the story behind it – compelling enough to convert passive visitors into qualified candidates.

When warm leads are coming directly to you, there’s no such thing as a cold call. With inbound marketing, you can stop looking for leads, start building relationships - and make better hires cheaper and faster than ever before.

That’s why you won’t want to miss our upcoming webinar February 24 at 11AM PT / 2PM ET, The Recruiter’s Guide to Inbound Marketing, presented in partnership with our friends over at SmashFly and featuring practitioner insights from Rosetta Stone.

In this exclusive event just for Recruiting Blogs readers, we’re going to break down what you need to know about inbound marketing and how it increases your bottom line by engaging candidates without the cost, time or effort of traditional recruiting techniques. This webinar will show you what inbound marketing is and how to incorporate it into your recruitment marketing mix.

You’ll learn:

• What Is Inbound Marketing and why recruiters should care
• The 4 Stages of Inbound Marketing and how it fits in with your hiring process and recruiting strategy
• The Best Content for converting passive visitors into candidates
• The Best Traffic Sources for generating qualified candidates
• The Buyer’s Journey and the psychology of candidates during the inbound marketing process
• Measuring Success through building benchmarks, meaningful metrics and actionable analytics – and how these numbers add up for recruiters.
• Specific Campaign Examples from some early adopters already getting inbound marketing right in recruiting and talent acquisition

Meet Our Presenters:

Will Thomson is the Global Sales and Marketing Recruiter at Rosetta Stone. Will lives in Austin, Texas, and works for Rosetta Stone as the Global Sales and Marketing Recruiter. He has been in recruitment and sales for 20 years.

He received his undergraduate from The University of Mississippi, and his Master’s Degree from St. Edward’s University in Austin. He has recruited some of the most sought-after talent around the globe, and is a regular blogger for the recruitment industry.

Follow him on Twitter @WillRecruits or connect with him on LinkedIn

Matt Charney is the Executive Editor for Recruiting Daily. Matt oversees editorial strategy and content marketing for RecruitingDaily’s portfolio of online properties. Prior to joining RecruitingBlogs, Matt served in marketing leadership roles at leading HR technology companies like Talemetry, CornerstoneOnDemand & Monster. Matt began his career as a corporate recruiter for such companies as Walt Disney and Warner Bros.

Follow him on Twitter or connect with him on LinkedIn.

Chris Brablc is the Director of Marketing at Smashfly. As Director of Marketing at SmashFly, Chris provides leadership for SmashFly’s inbound marketing efforts — developing and executing comprehensive marketing strategies and branding campaigns through social media, SEO, SEM and content creation. Chris is also the main contributor to the SmashFly Blog and on social media where he shares industry news, client case studies and other thought leadership content to help recruiting organizations utilize marketing skills better to drive qualified candidate flow and improve budget usage. Due to this online presence, Chris was recognized as one of HRExaminer’s 2012 Top 25 Online Influencers in Recruiting; a yearly list by industry analyst John Sumser and is a Council Member for The Candidate Experience Awards. Follow him on Twitter or connect with him on LinkedIn.