Social Media
Architecture!!!!!! Part 3

This will be the 3rd in a series of posts about Social media architecture.

In part one we went over the why, we talked about branding and about seeing what is being said out there about you.
In part 2 we discussed the different sites and more.

Now it’s time to cover tools and more.

Tools: these are tools that will help you with your social presence. They will fall into the
following categories;

Monitors- the tools allow you to monitor several social sites at once.

Responders- these sites allow you to set up an automated response when someone follows you
or connects with you (mainly with Twitter).

SEO- these tools help let you know how much traffic is being driven to your social sites.

Increasers- these are tools that help you increase the number of people who follow you or are connected with you.

Deliverers- these tools help to deliver content to your social sites.

Combined- these tools do multiple things.

Helper sites-these are sites that will help you with your social presence. These are usually sites were you are listed such as Zoominfo, Toplisted, Topfollowed, Jigsaw etc.

Blogs and personnel webpage- ways to get your message out.

In part 4 we will talk about some of the specific tools and how to choose which social sites to use and how.