A picture is worth a thousand words. Cliché? Yes. True? Absolutely! Especially in terms of social media, people have so much to look at and take in (the average Facebook visit is 20 minutes), that pictures stand out and make the biggest impact because visuals are a little easier to process. For example, you can tell people how awesome your office is, but it's so much more powerful to show them your office dogs, ping pong table and catered lunches.
Social media sites are a great way to show off these great perks and showcase your employment brand so that candidates flock to your company. Read on for some tips on what you should be taking pictures of, and where you can post them.
What to take pictures of:
- Employees: Most sites allow you to include text with the picture. You should include the employee's job title, social media handles, a short bio, and why they like working for your company.
- Your Office: Show candidates what your office looks like. If they're going to be spending 40+ hours per week there, they want to feel comfortable with the environment. Be sure to include any cool perks you have, such as standing desks, a massage chair, or office pets.
- Company Parties: Candidates look at your company culture when considering you as an employer - so make sure your company doesn't appear to be all work and no play. Plus, showing your employees interacting outside of the office helps candidates feel secure knowing that the people they will be spending the majority of their week with are good people.
- Job Postings: This one may sound a little strange, but you can actually post your job description as an image and link it to your ATS or Career Site.
- Hiring Manager: You can also take videos of the hiring manager, explaining what they're looking for in an ideal candidate, and include input from other people in the department.
Where to post them:
- Instagram: This is particularly useful for posting company outings, because they've made it easy to upload the pictures while you're in the moment, rather than waiting until you get to a computer.
- Pinterest: Create a separate board for each of the ideas listed above, and continually add to them. You can even break them down further - for example, a single board for each department of your company, or a single board for each job opening.
- Facebook: Facebook puts a huge emphasis on pictures because they get the most engagement (likes, comments, shares, etc). Fun fact: posting pictures to your Timeline help you reach a larger percentage of your audience - so don't just post a job description, post pictures that show your job description (see above). Also make sure to upload a great cover photo that represents your company.
- Google Plus: Ok, so Google Plus is still a ghost town in terms of engagement (especially compared to Facebook), but it's a great tactic to help your job postings show up in Google search results. So make sure that you post your pictures here, and include a link to your job posting, career site, Facebook page, etc - when applicable.
- Twitter: Add images to your tweets to include a visual element. For example, if you're tweeting a job posting, include a picture of a cool office perk (like your office dog) and say something like, "Now #hiring a Marketing Intern for our #SanFrancisco office. Soft spot for puppies a plus. [Link to job posting]".