347,000,000+ Registered Members
111,000,000+ in the United States
28,000,000+ in India
20,000,000+ in Brazil
17,000,000+ in the UK
…and among all these “registered members” there are 8 “real” people who go by the name Beavis Butthead.
Many of the Top 50 Cartoon Characters “judged for their influence, their popularity, and their hilarity” also have a professional persona as identified with profiles on LinkedIn! Here are a few of the Cartoonish professionals with profiles:
Bugs Bunny: 6
Homer Simpson: 11
Mickey Mouse: 30
Bart Simpson: 191
Charlie Brown: ~7 (but tough to say; I know a Charlie Brown and he doesn’t wear zip-zag shirts)
Fred Flintstone: 14 (there are a few real Fred’s around; and of course there are 2 for Barney Rubble)
The Grinch: 4
Popeye: 12 (added sailor OR sailorman to keywords)
Wile E. Coyote: 29 (added wile OR "Wile e" OR wiley in the title field)
Rocky Bullwinkle: 2
Sponge Bob: 51 (first = "sponge bob" OR sponge; last = bob OR squarepants OR "square pants")
Eric Cartman: 107 (but there are several real ones out there)
Daffy Duck: 3 (first = daffey OR daffy, last = duck)
Porky Pig: 2 (first = porky OR porkie OR porkey; last = pig; 150 when first = porky OR porkie OR porkey; last = null – many are real)
Scooby Doo and Shaggy: 5 (Scooby Doo) and 7 (“Scooby Doo” as first name with last name blank; with “Shaggy” as the first name with last name blank produces 375 results with name of the latter ones being of the “interesting” type)
Mr. Magoo: 34 (first = "Mr. Magoo" OR "Mister Magoo" last = null; first = “mister” OR mr, last = magoo)
Fat Albert: Hey, Hey, Hey…ZERO!
Betty Boop: 33 (first = betty, last = boop; with first = "Betty Boop", last = null, there are 32 more – some real!)
George Jetson: 2 (one might be a real person)
Pink Panther: 4
Gumby: 2 (first = gumby, last = pokey)
Speaking of Gumby, damn it I’m getting bored of this. You get the picture; I’ll leave it up to others to delve into other areas like Presidents, World Leaders, Hollywood characters (there are 103 Darth Vaders but only 12 Luke Skywalkers – guess the Force loses), Musicians (there are 43 Elvis Presleys), and TV characters (78 for Barney Stinson and 113 for George Costanza).
It all adds up to one incredible professional networking site.
This is a big deal. It’s big because we’re paying for you to create marketing programs claiming there are all these real members on LinkedIn when in fact that is a bold-faced lie. Plain and simple, it’s bait and switch.
LinkedIn – we’re laughing at you, not because we believe your entire product is a fraud but because your marketing is disingenuous. Every day you stay silent, every day another fraudulent person attempts to connect with us, and every day we’re forced to do the work of your Trust and Safety team, our opinion of you and your product diminishes.
Rationalize your member base; publicly state that the problem is a threat to the spirit of the product and that you’ll be going after those who create fake profiles and abuse the goodwill of the community. Don’t be afraid that Analysts will downgrade your stock or that advertisers will leave; they won’t if your initiative is about honesty and customer experience.
Do me a favor – reach out to me. Not a low-level professional but someone who can actually make changes. How aboutPaul Rockwell (@risk_yoda)? Stop hiding behind your painfully annoying “we take this very seriously” responses to us reporting fake profiles, and send in one of your executives to face the problem and work with the community that built you – recruiters.
Come in for an interview on RecruitingBlogs – I promise we won’t ambush you. We can work on a solution together.
Time for LinkedIn to man up and stop being a butthead…