You already know that the way candidates look for a job is changing – now, most candidates are likely to look you up and research your company before they ever express interest directly to employers. Since the job search process happens completely online, this means failing to deliver an outstanding candidate experience even before the recruiting process really begins is critical for converting passive seekers into active leads. That’s why the digital candidate experience is so imperative for success in today’s increasingly cutthroat and competitive market for top talent – and improving this critical core competency means applying some proven online marketing best practices to the way candidates find, attract and engage with employers online.