Google exec Brian Bershad on Twitter: Google has no interest in its own version of "real time search."

"There's relatively little data in Twitter," Bershad said. "I think if you could take a Twitter-like service and combine it with a lot of other data sources about the users, you might be able to come up with something more interesting."

That's what does. Goes beyond the tweet.


New Twitter Phenomenon Debuts at SXSWi - TwitterJobSearch Goes Where Google Doesn't and Makes Sense of Social Media with Semantic Search

AUSTIN, Texas and LONDON, March 18, 2009 -- Rounding off the buzz at this year's SXSWi is the launch of, the first "smart" search engine that extracts meaning from Twitter content to create a real-time, global online resource of all jobs posted onto the platform. Using relevancy algorithms developed by Workhound (, the UK's largest job search engine, the technology will build out into further social media channels and topics, providing semantic intelligence capabilities for social media platforms, business and consumers.

"TwitterJobSearch is an early example of how social media search needs to evolve and signals how solid business models can be built," commented Howard Lee, CEO of Workhound. "The pronounced shift into social media and cloud computing is already changing the Internet landscape and evolving consumers' expectations. Search and social network providers are in real danger of losing their relevance and traction unless they can get this right."

According to GigaTweet, there have been over 1.3 billion tweets posted, yet this wealth of raw data has previously only been searchable via keywords, trends or popularity. "If the value of Twitter is going to extend beyond one's social graph, better search tools are required," added William Fischer, Director of Workhound. "By applying contextual search to billions of really quite random tweets, we're helping social networks to evolve from communication tools to become powerful publishing platforms."

TwitterJobSearch looks at the content of every tweet in context to determine its intent and break out filterable data. Getting beyond the 140-character limit, the technology also looks at biography information and crawls destination URLs to find additional information. The real-time relevancy engine and algorithms determine whether the post was a feed, retweet or original message, what language was used, whether the tweeter has previously posted job vacancies and how words used categorize the content. Additional context is added wherever possible to ensure the tweet appears in search results if it is missing vital data such as location. As an example, "Sales director London job" on brings back 4 results, while the same search on provides 6202 opportunities, while "Marketing manager New York job" provides 19 and 4122 respectively.

This initial launch means that anyone online can now access the wealth of job opportunities posted onto Twitter, regardless of whether they are a member. There were 26,090 unique English language vacancies posted onto Twitter over the last 7-day period, which equates to around 3% of live vacancies. TwitterJobSearch requires no registration and is free to use.

About TwitterJobSearch

TwitterJobSearch ( is the new service from Workhound (, the UK's leading job search engine. As part of its aim to organize the world's online recruitment data, Workhound identified Twitter as a growing recruitment channel and created a contextual search-based technology to analyze, organize and extend the reach of job opportunities posted onto the micro-blogging platform.


Holly Scothern

+44 7961 123676

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