Well the jury is out on that, and I dont work as a pro recruiter, but I do recruit heavily for my own firm and it's one of my most important roles.
1) I look for character not skills. One does not change, while skillz come and go- often surprsingly fast.
2) I dont get hung up on credentials per se- they can be important/critical in some contexts, meaningless in others.
3) I do see recruiting as probably the most important element of leadership
4) I see recruiting as a continum, not an event
5) I recognize that while some things are more important than money, it's a short list.
6) I understand that I cannot assess individuals by themselves; only in relation to the team that they would be joining.
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