Hey I get it! In normal circumstances when we are confronted with a problem we rely on our
past experiences to find solutions to those problems. I
n doing so you may very well be cheating your customers. Design thinking tells us to ask two initial questions:
what is and what if? What is clearly loos at what problem is being presented to the organization. What is holding
up the delivery of demands or the customer base? What are we doing that is causing the problem?
The what if proposition opens our minds to potential solutions to the problem. In order to explore
the path to solutions we must be willing to open our minds beyond the obvious solutions. Get the
suggestions from your team members ( you ave a cross-functional team right?). your customers
and the new world of collaboration. Don't jump to the first solution that sounds good.
Take steps to deeply consider what is not only what s possible bu what will work within your
corporate culture and your customer needs.
Harvard's Francesca Gino sums it up in her article for the Harvard Business Review in which she asks
us to consider not what we should do but what can we do. NASA found a problem to a shuttle issue not
by using the staff engineers but by going out to the world and asking for ideas on how to resolve the issue.
An individual in his garage who was a retired engineer was the one who found the solution. He did not now
or ever work for NASA.When considering your future state of a process let your mind look at all the possibilities.
Consider those ideas that may come from left field. Be willing to take the risk that you might just find that hidden diamond that you might have overlooked
if you did things the "normal" way.