It’s a bugbear I have that one year ends and another starts, and people are aghast when we suggest that looking at marketing trends is one thing that ‘should’ be looked at all the time not only when December arrives.

Over here, at Superfast towers, we eat, breath, and sleep marketing and being salespeople too; we always have our eye on the whole process; as we mentioned it’s imperative to think about marketing and sales as two good buddies that do everything together.

As many…

Like most buzzwords thought leadership is a misused and misunderstood term.  To confuse you, even more, it’s also referred to as authority positioning too!

But what is it really? And why do you need to have it as part of the marketing plan for your recruitment organisation?

What Is thought…

I know this might seem like a strange one especially if you have no idea who Igor Ansoff is. Let me explain more. I am lucky enough to be doing a job I love and getting paid for it. What is even better is I get asked to train people on marketing and sales. A couple of weeks ago I was running two days’ training on marketing aligned to business growth. We also had a lecture where the speaker shared the top two marketing tools that had come out of a recent high level event!…

In a previous post I mentioned how the ansoff matrix was a way to focus on the marketing side of your recruitment business, because it might just be the missing part that you have not…