Facebook Likes and LinkedIn Followers are believed to be a 'vanity' metric. By this I mean that if you don't know who's following you then the content may be a hit and miss. What sorts of content can you post based on the results seen in your insights or follower statistics? Which of the two sites offer the best insights to help recruiters distinguish, and possibly recruit, the people that are following them?

Understand your followers by reading more about LinkedIn Vs. Facebook recruitment.