We’ve discussed the vital components missing in your recruitment website’s content. You like many recruiting and staffing agencies are vying for that coveted first page. Maybe you pore over SEO books and articles. Maybe you even attend seminars and conferences that have a focus on digital marketing. What is important is that you never lose sight of the hub of your business as it pertains to the digital landscape:  your company’s website. There are a number of moving parts to effective SEO strategy, and to make the game more difficult, the effectiveness of the pieces is constantly changing as are the rules, and most of it is occurring with no warning. One integral piece to ranking higher and driving traffic that hasn’t changed is the recruiting website blog.

A common concern we field from current and prospective clients is what are some best practices for a recruiting website blog. Below are three guidelines to which you should adhere to gain the most leverage out of your recruiting website blog:

1. Keep It Fresh—Let’s cut to the chase, four blog posts from 2009 aren’t going to do you any favors. You need to continually provide content to your recruiting website blog. Understandably, it is difficult to commit to daily or sometimes even weekly posts, but if you are truly motivated to elevate the visibility of your site, then carve out the time to provide, at bare minimum, a monthly post to your recruiting website blog.
2. In Your Own Words—Many firms ask if they can just curate content from other sites. This, in and of itself, is not a negative, as long as the source sites are given proper recognition; however, you cannot rely solely on imported content to serve as your recruiting website blog. Not only do you need fresh content, but you also need original content that can’t be found anywhere else. Your blog posts should be your own content in your own words.
3. Be a Resource—If you have to provide continual content to your recruiting website blog and you have keep it original, do it responsibly. Fresh and original content does not mean opening a post and filling it with a barrage of keywords with no coherency or meaning. Not only is this a bit unethical in the SEO world, it can backfire, resulting in a loss in ranking, or even causing your site to no longer be indexed. The best way to avoid this is to turn your recruiting website blog into a resource for your target audience. Providing relevant content not only helps you in SEO terms, but it can actually drive organic traffic to your site, increasing your legitimacy as an industry leader.

There is no arguing that maintaining a solid recruiting website blog requires some dedication, but shortcuts only lead to dead ends. If you stick to content that is current, original and relevant, you will reap those SEO rewards, and you might also build your brand along the way. If you still feel like time is challenge, content experts like those at Recruiters Websites can provide your firm with strong content that brings you the results you’re looking for.

Adam is a copy writer, content specialist and editor with Recruiters Websites, a web design firm specializing in websites for the recruiting and staffing industry.