Are you considering integrating WhatsApp into your current solutions or using it to interact with your clients? Perhaps now is the right time to respond yes if you didn't

WhatsApp is one of the most widely used platforms for companies to communicate with their clients, with 2 billion users across 180 countries and 100 billion messages delivered daily.

Nigeria had 51 million WhatsApp users as of April 2024, or about 3% of the 2 billion monthly active users worldwide. Nigeria is now the country with the tenth most WhatsApp users. Here, you are going to learn about how to drive engagement with whatsapp business API platform in Nigeria:

Identify Your Audience

Refrain from treating those unfamiliar with you as your target audience. Make your communication relevant by dividing your audience and adjusting your messages accordingly.

To let your customers know they can anticipate receiving marketing-related communications from you, also make sure to obtain an opt-in. Moreover, make sure it's simple for clients to unsubscribe from your promotional messages to avoid criticism.

Schedule Your Messages

Avoid sending communications on busy days, such as weekends, holidays, or seasonal peaks, when other companies compete for customers' attention.

Being the only company reaching out to a customer at that particular moment, rather than one of several, makes it easier to stand out.

Write Simple and Easy-to-Read Messages

Ensure the message's relevance to your customers is stated in the message's subject line or preview text. In your customer's WhatsApp, your message's first sixty to sixty-five characters will show up as the preview text.

Personalize it, make it interesting, and go right to the point. You can even try several strategies to discover which ones work the best. This will encourage people to read and open your messages, increasing interaction. This is one of the finest steps in mastering Conversational Marketing.

WhatsApp Templates

WhatsApp templates are among the first useful things you'll encounter when engaging customers. You can deliver messages to your customers in a proactive manner by using WhatsApp message templates.

With these templates, you can send customers structured messages that meet WhatsApp's regulations, like transaction updates, delivery alerts, or appointment reminders.

WhatsApp has to give its prior approval before using any message templates. WhatsApp Business Platform looks to maintain high standards for message quality in terms of structure and content, so it introduced the requirement to use pre-approved messages.

WhatsApp Message Metrics

You may start your customer communication efforts by sending pre-approved message templates, but the benefits continue beyond there. WhatsApp Business Platform provides data insights so that content quality may be regularly monitored.

Your templated messages' performance will be shown through real-time stats and reports on a dedicated dashboard. Up to the individual template level, this performance data is visible. Besides this, if you want to ensure round-the-clock customer support, you can use Conversational AI software.

Using the "Click to Chat" Links, Transfer the Conversation to WhatsApp

Any company platform allows you to use the click-to-chat feature. It makes it simple and quick for your consumers to get in touch with you and functions even if they are not on your contact lists.

Click-to-chat features allow you to add links to websites, social network accounts, SMS, mail, and more. It's also quite simple to create this option;

Make changes to your social media ads' landing page.

Regarding your landing page, do you have low conversation rates? Now that you're using your WhatsApp account, you can immediately enhance consumer interactions and have more tailored conversations.

Use the Whatsapp channel as your new landing page for your Facebook or Instagram advertisement. Doing so allows you to communicate with your consumers more readily by using the "send a message" button.

Use WhatsApp to Customize Chats with Visitors to Your Website

If WhatsApp is the primary communication tool used by your clients. Using the live chat feature, you can interact with your customers and lower your bounce rate while increasing your analytics. To achieve this, include a WhatsApp web widget chat on your website. When someone visits, the widget will direct them to your Whatsapp.

This way, with just one click on the widget, users of your website may communicate and engage with your company on WhatsApp directly. This will raise customer satisfaction and increase consumer engagement. This will allow communication with the businesses while doing so.

Wrapping it up:

If you want smooth whatsapp API services, you can opt for Gupshup.  Our feature-rich and dependable API solutions guarantee smooth client contact. We assist in improving productivity and personalizing interactions at competitive prices.