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A great list of tools is at http://mashable.com/2008/11/07/social-media-marketing-plan/
As corporate adoption emerges, there’s nothing wrong with learning lessons from others and making them your own. Start by making sure you have all of your bases covered with the major tools. In other words, copy and paste the items below, then fill in the blanks with your own company-driven effort.
Here’s a framework of 22 tools to consider with notable brand examples:
1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe, Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM, Mountain Dew)
7. Events and meetups (Molson, Pampers)
8. Mashups (Fidelity Investments, Nike)
9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
11. Organization and staffing (Ford, Pepsi)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson, McDonalds)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations - social media releases (Avon, Intel)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines, Target)
22. Wikis (Second Life, T-Mobile Sidekick)
Under the Twitter Umbrella...
Twitter Google Gadget
Twhirl
Pwytter
m.twitter.com
Twitterrific
iTweet.Net
TweetDeck
Spaz
Snitter
fring
Twitter for iPhone
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