"Nice one.
Social media is a great place to generate awareness for your business. You need to build an effective communication with your audiences and potential candidates by consistent employer brand voice. However, it should be a genuine…"
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Tanya Williams
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Recruiters, you should be using social media to build your employer brand of choice!
Social is used incorrectly by many businesses and recruiters.Social is exactly that – a social platform where potential customers are interacting with friends, family and articles that are of interest to them. When you are posting social messages you are interrupting them so you need to be mindful of the context of your content and when it is being consumed by your…See More
Recruiters, you should be using social media to build your employer brand of choice!
Social is used incorrectly by many businesses and recruiters.Social is exactly that – a social platform where potential customers are interacting with friends, family and articles that are of interest to them. When you are posting social messages you are interrupting them so you need to be mindful of the context of your content and when it is being consumed by your…See More
How your employees can take your marketing to the next level
Find out how to leverage one of your biggest untapped resources to amplify your marketing messages in my video. To discuss how to implement an Employee Brand Ambassador Program into your business.See More
Do you want to own or rent your social media channels?
Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before.However, the one thing that many businesses forget is that they don’t own those audiences. That’s right – you are simply renting your…See More
Do you want to own or rent your social media channels?
Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before.However, the one thing that many businesses forget is that they don’t own those audiences. That’s right – you are simply renting your…See More
The human factor of digital marketing
I am a digital girl. I love how technology can transform our lives and our businesses. However, the one factor that always gets overlooked is the human factor.Despite the technology, there is one vital component to the mix. People!! It’s people that are using technology. We are the one factor that can make or break a digital channel or product.For this reason, you need to…See More
Go deeper, not wider on social media
No one has infinite time and resources to spend on social media, so it makes sense to go deeper, not wider. Find out what I mean and how to adopt the 'dive deep' strategy in my video. See More
Go deeper, not wider on social media
No one has infinite time and resources to spend on social media, so it makes sense to go deeper, not wider. Find out what I mean and how to adopt the 'dive deep' strategy in my video. See More
How to turn your employees into marketing super heroes
Your staff is one of your biggest untapped resources. Most of your recruitment team have some sort of digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleeping giant, just waiting to be awoken.If you want to activate your…See More
Social Amplification - What is it and why you need it.
Do you know what Social Amplification is? Find out the what's and why's of Social Amplification in my video. TanyaSee More
How to use Facebook ads to reach passive candidates Part 2
As I discussed in part 1 of the series, new technology is readily available to help recruiters do their jobs better but unfortunately, it is greatly underutilized as recruiters are either not aware of the options or they don't know how to use them effectively. In Part I spoke about the importance of the context of your ad content. In Part 2 I talk about the main ad elements you need to get right. One of these is using Facebook Ads to Reach Passive Candidates.Here is part 2 to find out why you…See More
"thanks for your detailed response Sara :-)
Totally hear you and not denying that was your experience with that campaign at all - very interesting campaign response. Bots can impact any campaign, not just Facebook. Now I have a love/hate relationship…"
"Hi there! I actually do marketing, not recruiting. Prime Financial Recruiting is one of my clients. Bear with me a bit here...
So we ran an ad on Facebook and got over (roughly) 12,000 hits, according to Facebook. Expensive! However, Google…"
How to use Facebook ads to reach passive candidates Part 2
As I discussed in part 1 of the series, new technology is readily available to help recruiters do their jobs better but unfortunately, it is greatly underutilized as recruiters are either not aware of the options or they don't know how to use them effectively. In Part I spoke about the importance of the context of your ad content. In Part 2 I talk about the main ad elements you need to get right. One of these is using Facebook Ads to Reach Passive Candidates.Here is part 2 to find out why you…See More
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Tanya Williams's Videos
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Recruiters, you should be using social media to build your employer brand of choice!
Posted on March 12, 2019 at 4:30pm 1 Comment 0 Likes
Social is used incorrectly by many businesses and recruiters.
Social is exactly that – a social platform where potential customers are interacting with friends, family and articles that are of interest to them. When you are posting social messages you are interrupting them so you need to be mindful of the context of your…
ContinueHow your employees can take your marketing to the next level
Posted on March 7, 2019 at 10:00am 0 Comments 0 Likes
Find out how to leverage one of your biggest untapped resources to amplify your marketing messages in my video. To discuss how to implement an Employee Brand Ambassador Program into your business.
Do you want to own or rent your social media channels?
Posted on February 25, 2019 at 7:30pm 0 Comments 0 Likes
Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before.
However, the one thing that many businesses forget is that they don’t own those audiences. That’s right – you are…
ContinueThe human factor of digital marketing
Posted on February 14, 2019 at 8:00pm 0 Comments 0 Likes
I am a digital girl. I love how technology can transform our lives and our businesses. However, the one factor that always gets overlooked is the human factor.
Despite the technology, there is one vital component to the mix. People!! It’s people that are using technology. We are the one factor that can make or break a digital channel or…
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