In the past, marketing and advertising has been about traditional media, whether in print or on TV and radio. The rise of the internet has changed all that. Banner advertising, social media platforms, blogs and even in-game adverts have brought new opportunities to reach consumers and new challenges for marketing departments.
Perhaps the biggest difference with these new digital channels is that many of them are a two-way street. No longer do marketers just pump out their message:…
ContinueAdded by Mary Yohanan on June 17, 2016 at 3:05am — No Comments
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