Viral marketing is a strategy that leverages people and encourages them to spread a marketing message to others. This is a particularly powerful (and cheap) generation x’er recruitment tool, as young people are savvy producers and consumers of this type of information.
In fact, according to an article on WetFeet, viral marketing has become one of…
Added by Nicole St.Martin on December 11, 2007 at 10:38am — No Comments
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