The Future of Search

You may have just become accustomed to the idea of Search 3.0, but get prepped for search's latest evolution -- and it's more socially powered and human influenced than ever before.



Danny Sullivan recaps the growth of algorithmic search from strictly on-page factors (Search 1.0), to off-page factors like links (Search 2.0), to blended or Universal Search (Search 3.0) and arrives at this new age of Mahalos, Eureksters, Twitters and personalized… Continue

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Corporate Recruiting: Action Steps During a Recession

Things that recruiting and HR can do to protect the budget

Monday, April 14, 2008 | by Dr. John Sullivan







Anyone who has worked in corporate recruiting for any period realizes they work in a profession that has dramatic up-and-down cycles. Unfortunately, the down cycles following rapid growth tend to be the harshest. Who can forget the literal "implosion" of world-class recruiting functions like those at… Continue

Facebook raids Google for another exec

By Michael Estrin

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Score another one for Mark Zuckerberg, who has once again managed to lure away a key executive from Google while he and his cohorts try to figure out how to ease Facebook's transition from red-hot startup to digital powerhouse.



Ethan Beard, the former director of social media at Google, will become the newest addition to Facebook, which recently enticed sales star Sheryl… Continue

Bank of America Starcom

Bank of America awarded its $230 million media planning and buying account to Starcom, following a review that began in December. The account will be staffed out of the agency's Chicago office, with some help from Boston. Starcom will work with BBDO, Hill Holliday, and other agency partners working on the bank's business.



vineyard vines Deutsch

Deutsch partnered with vineyard vines in a partnership which differs from the traditional client and agency… Continue

Headliners This Week



Wieden+Kennedy hired JASON CLEMENT as its director of search/associate media director, a new position in the New York office. Clement previously served as senior partner for NeoSearch.



GSD&M Idea City promoted SUZANNE BROWN to director of strategic alliances and business intelligence.



Jumpstart Automotive Media hired EVE MAIDENBERG to helm its new marketing services group, Jumpstart Labs. She joins the company from Publicis Modem San… Continue

Free tool to finding online resumes. http://tinyurl.com/yuhhka



Type in search field the type of resume format -



filetype:doc

filetype:pdf

filetype:php

filetype:txt

filetype:asp

filetype:xls



Then type search content (ie) software.engineer san.francisco



the search box will look like this filetype:doc software.engineer san.francisco



then once the results are displayed you can refine it by clicking the resume… Continue

10 traits to look for when you're hiring a programmer

By Justin James



Programmers come with a wide range of skill sets, hail from many countries and cultures, and can have differing backgrounds and experiences. Nevertheless, certain qualities can mean the difference between a great programmer and someone who’s not so great. Here are 10 things to look for when hiring a programmer.



Curiosity



Great programmers never accept things "as is"; they need to poke… Continue

As you will recall, the head of Advertising.com, Lynda Clarizio, has just been promoted to run AOL's broader ad-network group, Platform A. Lynda is taking the place of Curt Viebranz, who got canned last Friday.



Lynda's first order of business, one source says, is to integrate Tacoda, Quigo, and other recent acquisitions into Advertising.com. Advertising.com has been run as a stand-alone subsidiary, with a separate ad sales force from AOL's (which caused some friction). Our tipster… Continue

Mediapost - by Wendy Davis



AOL is hemorrhaging ad executives, but that hasn't stopped the company from agreeing to pay $850 million to acquire social networking site Bebo.



In a deal announced this morning, AOL said it has agreed to purchase the 3-year-old U.K.-based site, which claims 40 million worldwide members. Factoring in the number of people using its instant messaging services, AOL now can say its social network reaches 80 million unique users… Continue

NetShelter Technology Media hired LAURA GAFFNEY as vice president, publisher network.



JOE SULLIVAN has joined StoreBoard Media as vice president, retail partnerships.



Moroch Partners named JERRIE VAN GELDER as managing partner. Van Gelder will serve as the Moroch lead for the national McDonald's breakfast business account and lead the McDonald's Field Activation Program.



Agency.com named JEREMY DALY as director of planning. Most recently, Daly was a partner and… Continue