Everything we do online matters. This has always been true, but it's never been as important as it is now. What makes this feel almost patently unfair is that, in spite of our actions mattering more now, we actually have less control over how we are perceived online. Thanks to social media, and a few other factors (not the least among them being Internet trolls), people can say just about anything they want about us online.





What are they saying about you today?…