Scott Wintrip's Blog (431)

The Artwork Affliction

Like the artwork on the walls of your home or office, most people eventually stop noticing the details that surround them. That is why saavy manufacturers, such as Coca-Cola and Pepsi, periodically repackage their products to ensure they keep our interest.

Your prospects and clients will stop paying attention to the details of your business unless you repackage what you do from time to time. This includes marketing materials, questions asked, websites, talking points, blogs, and…

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Added by Scott Wintrip on December 5, 2011 at 8:31am — No Comments

Black December

This past Friday, retailers posted the strongest gains since 2007 as Black Friday sales rose 6.6% from just a year ago. This ability to buy is not limited to individual consumers as companies hoard piles of cash that is ready to spend on the right hires and purchases for their firms. December is primetime for buying as organizations look to reduce their tax liabilities while meeting their needs for the coming year.

Savvy salespeople will encourage corporate buyers to participate in…

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Added by Scott Wintrip on November 28, 2011 at 9:21am — No Comments

The Uncertainty of Gratitude

The economic crisis in Europe, an apparent stalemate over a debt deal in Washington, persistently high employment, the ongoing military conflict in Afghanistan, threats of another global recession…the list of uncertainties goes on and on. During this Thanksgiving week in the United States, it may be difficult for some to feel grateful given the current circumstances.

Uncertainty always exists, yet, with the proliferation of the 24-hour media outlets our society has become…

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Added by Scott Wintrip on November 21, 2011 at 9:12am — No Comments

The Satisfaction Trap

While gratitude for current circumstances and successes is prudent, being satisfied is incredibly dangerous for business professionals. Satisfaction becomes a trap that keeps you cemented to your doorstep and allows your competitors to grab more market share. I asked a recent workshop participant, who was resistant to ideas for enhancing her business, if she was satisfied with her current business model and she replied, “Yes!” When asked if she was also satisfied with her results, she…

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Added by Scott Wintrip on November 14, 2011 at 2:30pm — No Comments

Seven Billion

The United Nations projects that the seven billionth person will be born today somewhere in the world. Our ever increasing population and the demands it creates for goods and services generates tremendous opportunities for companies of all sizes. Simply being ready to serve a wider audience, however, does not constitute the preparation necessary to compete in the new economy. You must eliminate, innovate, and automate aspects of your business to hone your competitive edge:

Eliminate…

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Added by Scott Wintrip on October 31, 2011 at 10:39am — 3 Comments

Increasing Your Profits

 

Two important issues face the staffing industry: price and low market penetration. By increasing how many buyers write checks, both can get better.

Only 18% of companies use staffing and recruiting services each year. That gives you 82% potential to improve the market share of your business. As you get more of that 82% to buy, quote your full fees and rates knowing that you are worth it. This one act alone can bend your profitability in the right direction.

So, keep…

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Added by Scott Wintrip on October 17, 2011 at 7:56am — No Comments

Are You Selling the Flavor of the Month?

Paul is a classic example of being a salesman of the flavor of the month. Every month or two, he sells tasty changes to his strategy. This month, he’s decided that he will handle managing the sales and recruiting team himself. Last month, his branch managers were charged with that task. Two months prior to that, he had divided his staff into pods led by a senior team member. While any one of these initiatives could have worked, none were given the time required to achieve the desired result of… Continue

Added by Scott Wintrip on October 3, 2011 at 9:14am — No Comments

Simply Balanced

Most sensible people avoid driving drunk and even driving while overly fatigued, knowing the physical harm they could do behind the wheel of a car. Yet, many of these same sensible individuals are driving their businesses under the influence of little sleep, long working hours, and extraordinary amounts of stress. Little thought is given to the harm that could befall the company and its clients as a result of the poor decisions and inattentiveness that come with being out of… Continue

Added by Scott Wintrip on September 19, 2011 at 8:19am — No Comments

Do You Suffer from NPS?

Are staff not held consistently accountable in your firm? Do you come up with justifiable reasons when expectations are not met? Are reprimands or terminations delayed or do not happen at all? If you answered yes to one or more of these questions, you most likely have a condition called Nice Person Syndrome. Don’t worry, it’s not terminal.



To succeed as a salesperson or recruiter, you have to be a nice enough person (or able to fake nice) to build relationships. These same nice… Continue

Added by Scott Wintrip on September 12, 2011 at 8:10am — 9 Comments

Not All Priorities Are Created Equal

People often talk a good game of working smarter versus harder, yet, quite often their actions tell a different story. Never-ending to-do lists, over-flowing in-baskets, and 10-plus hour workdays are just a few examples.



The first issue to acknowledge is that people in our profession are great at reacting. The two things we often react to first are typically the task that is right in front of us or the one that is easiest to complete. Yet, most of the time, neither is the highest… Continue

Added by Scott Wintrip on August 29, 2011 at 8:37am — No Comments

The Consultative Conundrum

Ask most salespeople and they’ll tell you they engage in consultative selling. When asked how they accomplish this or ways in which they measure the effectiveness of their consultative approach, you’ll often get a convoluted answer at best. The reality is consultative selling has become another of the buzz words that people apply to a sales process that is anything but fully consultative.



To test if you are being a consultant versus just selling, try the following:



1.… Continue

Added by Scott Wintrip on August 15, 2011 at 8:22am — 1 Comment

Bright Spots – The Market Demand Report

As volatilityreigns in the financial and job markets, opportunities exist for candidates and staffing and recruiting firms as hiring demand continues to challenge the supply side of the equation.



Companies are currently looking for the following types of individuals, according to data from WANTED Analytics (www.wantedanalytics.com), and are having difficulty filling these roles due to the lack of qualified individuals:



Office…

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Added by Scott Wintrip on August 10, 2011 at 10:33am — No Comments

Nimble and Decisive

Reaching the final plan to raise the debt ceiling in the United States last week was anything but nimble and decisive decision making. As the dust settles from this fiasco, those of us running companies can learn from the example set in Washington of how not to create compromise, consensus, and buy-in.



Nimble and decisive leadership starts with a clear vision of the desired outcomes and engages input from the key stakeholders who constantly keep their sights tuned and focused on the… Continue

Added by Scott Wintrip on August 8, 2011 at 3:59pm — No Comments

Clearing the Clutter

As I removed some clutter from a closet at home this past weekend it reminded me of the three types of dangerous clutter clogging many companies: under-producing employees, unprofitable clients, and ineffective technology. Under-producing employees are taking up a valuable seat that costs your organization tens of thousand of dollars while unprofitable clients litter the calendars of multiple people in your firm, keeping you from finding and working with better customers. Ineffective technology… Continue

Added by Scott Wintrip on August 1, 2011 at 2:01pm — No Comments

Beware the Victim Virus

The only true victims are those who are dead and buried and have no recourse to change their circumstances. Like her or despise her, Casey Anthony, recently released from jail, has this opportunity in her life. She can play the role of victim, bemoaning the past few years, or accept the current state of affairs and move on from here. Much of this will hinge on who she surrounds herself with, people who talk and act like victims or those who live their lives focused on hope and… Continue

Added by Scott Wintrip on July 18, 2011 at 9:07am — 4 Comments

Killing Your Comfort Zone

My palms were not the only thing sweating as I came in for only my third landing as a student pilot. It was after this moment that I acknowledged how much out of my comfort zone I was by taking on the challenge of learning to pilot a Cessna Skyhawk. “Why am I doing this,” I had to ask myself? Because many of the great things in my life have come as a result of pushing myself out of my comfort zone.



As an executive, leader, salesperson, or staff member, you have the opportunity to… Continue

Added by Scott Wintrip on June 13, 2011 at 8:26am — No Comments

Five Hot Industry Groups – The Market Demand Report

The ebb and flow of economic recovery has created varying demand within various industries. According to data from WANTED Analytics (www.wantedanalytics.com), the following five industry groups have experienced increased hiring demand in the past 30 days that will impact your business plan:



General Freight Trucking – 21.8% increase (over the same 30-day period last year)



Clothing Stores – 20.0%… Continue

Added by Scott Wintrip on June 1, 2011 at 8:45am — 5 Comments

Key Challenges Companies Face

Learn more about these three current issues in this interview of Scott Wintrip of the Wintrip Consulting Group /…

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Added by Scott Wintrip on May 27, 2011 at 8:37am — 1 Comment

Delivering Tremendous Value – The StaffingU Market Demand Report

The simplicity of selling is believing you provide tremendous value to your clients and engaging in conversations to help economic buyers fully understand the value you delivery. One powerful way to deliver value right now is to help prospects and customers anticipate the market and edge-out their competitors through active hiring strategies. Their win will be in having temp and fulltime talent who are ready for the continuing influx of business in this recovery.



The following…

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Added by Scott Wintrip on May 25, 2011 at 8:40am — 9 Comments

Hot Girls

“I like hot girls,” shared a four-year-old boy with his Mom. After her initial shock at these words from her son, Suzanne decided to explore the meaning of this statement. “What’s a hot girl,” she asked? “A sweaty girl,” he said nonchalantly. After breathing a sign of relief, Suzanne saw the clear logic in his statement given her son’s normal frame of reference centered around vigorous, age-appropriate, playful activities with both boys and girls.



Context is everything and… Continue

Added by Scott Wintrip on May 23, 2011 at 9:06am — 9 Comments

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