Why Not To Use PPC For Recruitment Marketing

PPC, or pay per click, is a strategy many marketers use to buy keyword based traffic to their websites. In fact, many companies from startup to Fortune 50 spend millions of their advertising budgets on "owning" certain keywords each year. So why wouldn't you try PPC for recruitment marketing? The best recruiters think like marketers, right? 

Well, yes - but we don't always have to use the same strategies.

Bottom line, I don't think you should use PPC for recruitment marketing. But don't worry, there are other ways to target your audience and find the right candidates with paid advertising. 

Watch my latest video blog to learn:

  • What PPC is, at a high level
  • Who owns PPC
  • Paid and organic strategies to get more eyes on your jobs

Views: 492

Comment by Michael Glenn on August 18, 2015 at 12:54pm

Probably not worth it using Google Adwords IMHO. Just the word Taleo in Google Adwords was fetching some serious $$ PPC. Java or SharePoint probably are going to be expensive. 

However, Twitter is a different story. You could spend $10 a day on Twitter to run a PPC. I do think it will be more expensive than just posting a job on the boards. 

I think it might be worth looking at Twitter.

You definitely would get a defined targeted audience w/ PPC via Twitter too.

Comment by Katrina Kibben on August 18, 2015 at 3:19pm

Exactly - when it comes down to it, it's about less competition and more information. Wherever you can get that at a reasonable budget, you're striking a gold mine.


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