Digital marketing can be overwhelming for many recruiters and what happens is that you often take a shotgun approach, which results in wasting money and missing opportunities to leverage your digital visibility.

Digital offers so many opportunities and now is the time to change your analogue thinking to digital. The best place to start is with the basics however many businesses miss some of the most basic tactics that end up costing them lost opportunities. 

So here are 5 things common issues I see in recruitment and how you can fix them right now to positively impact your bottom line:      

• Social Recruiting – a job post is not doing social media. You need to build social communities and have conversations online, just like you do in real life. You don’t just walk up to a stranger and say do you want this job? So why do you do it online?
• Letting great candidates walk away – many recruiters reach out once via Linkedin then don’t stay in touch or give your candidates an opportunity to build a relationship with you. Social Media provides an online portal to build relationships
• Not training your teams on how to use digital in their daily processes – if they don’t know there is a better way or there are digital tools to help them do their job, then how can they? As an employer, help them and empower them to help you and to grow their desk
• Websites that are hard to navigate and have way too much information – consider your candidates path to purchase and don’t just assume you know what it is. So often recruiters do not test the path or process which means you are letting your audience click onto the next alternative because they cannot find what they need within seconds
• Creating content that is about you rather then your audience – your clients and candidates only care about what is it for them. Create content that addresses their pain points or challenges. It should be all about them – not you!

Now you have no excuses to be leaving money on the table. And for training, workshops and to continue the digital conversation, get in touch.