Where did your business come from last year?
I keep records of everything. Candidates I introduce to my clients, the source of those candidates, job order activity, source of job orders, etc. Nothing crosses my desk that I am not aware of the “where, why, how, when” background story.
Historically I have used the following to track sources: Client, Referral, Split, Recruit, Marketing, Linkedin and Database. Now I’m sure there is plenty of room to shoot some holes in that list – but it’s what I use.
As I began to review my numbers from last year I realized there was a category missing – Social Media. So I did my best to backtrack the year and tally my activity with the new info.
Was I surprised to find that for the most part – the new category was not needed? All told I had 2 potential new clients (job orders) that interviewed several candidates. It almost worked out but in the end I did not
make a placement. As far as candidates sourced through SM - I introduced 4 candidates that were referred to me by people I met on Twitter.
For the record I do not view Linkedin as Social Media. It is an online resume database and job board.
So where did my placements come from?
Job Posting (Free sites, state job boards, various niche boards) - 17.6%
Referral – 17.6%
Split – 29.4%
Recruit – 17.6%
Linkedin – 5.8%
Database - 5.8%
Call-in - 5.8%
(P.S - Client means a company that actually paid for my service.)
On-going Client – 58.8%
Referral – 5.8%
Marketing – 17.6%
Split – 17.6%
Do you know your numbers?