Does video work in recruitment?

There are 1090 Recruitment Videos on http://www.recruitingblogs.com/video/video

Here is the list of the latest 17 videos with the date of publishing and the number of views:

Finding the Hidden Jobs on Social Media-JobsMiner [Inbound Recruiter Trainer] Mar 24 51 views
How To Double Your Client and Candidate List [Inbound Recruiter] Mar 19 36 views
VLOG: 3 Reasons Why Your Not Blogging Weekly [Inbound Recruiter Trainer] Mar 16 10 views
VLOG: Top 5 Tips To Get Your Inbound Recruiter Marketing Cranking Mar 9 27 views
TEMP Mar 6 166 views
Recruitment and Contacting Candidates - email, telephone, finding contact details Mar 3 13 views
Still Hiring at Siemens.m4v""Rachel RomaszewskiFeb 20 23 views
Amazon Kindle Book Review: "Headhunter" [Inbound Recruiter] Feb 18 40 views
JPKreiss Executive Search - Review of the Inbound Recruiter's New Feb 16 31 views
Is Social Recruiting Real? | TweetMyJobs.com | #Time2TMJ Feb 13 118 views
All Recruiters Are Going To Die, So Get Over Yourself...[Inbound Recruiter] Feb 10 58 views
Recruitment - Sourcing Made Simple. Find Candidates and Vacancies on the Internet for free Feb 5 24 views
A rant from the heart, hip and head Feb 3 19 views
3 Books Every Recruiter Must Read To Stay "Current" [Inbound Recruiter] Feb 1 44 views
Bill Humbert, "Recruiter Guy," On The Mountain Morning Show Jan 3 16 views
Amazon Book Launch: "Headhunter and Headhunted" [Inbound Recruiter] Jan 25 87 views
Bill Humbert, RecruiterGuy Jan 24 17 views

Here is a question again now: Does Video work for recruitment?

Compare it with your other social media publications. Perhaps with a blog. If you would write a blog post, and about 40 people open that page (I am not saying read it!) in about 3 months. Would you call that a success? No. You need to have hundreds of people on your blog post within first 24 hours. You need to get comments rolling in and you busy administering them.

Rules are the same for the video. It is all about the numbers. The ratio of time / budget spent and the conversions the video has created. Will the average 50ish viewers make a ‘conversion’ – someone to call and make a ‘purchase’?

My point is – Video does not work in generating the leads. A few a year in each industry and market do. Only! The rest does nothing or almost nothing. Text is how the web is searched.

A blog post is worth a million videos!

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Comment by Jason Webster on April 6, 2012 at 10:16am: The title "does video work in recruitment?" is misleading. It should read "can video compete with blogging?" The 17 videos referenced are primarily centered on the job of recruiting, not actually using video to recruit candidates.

Comment by George on April 6, 2012 at 11:14am: I use video instead of the phone interview. It's very effective, A twist on the"normal interview" , be it phone or face to face, is that I send the candidates the question in advance. This might seem counter intuitive but it works, you'd be surprised at the results. So , yes video does work but like all new technologies we have to think about the problem we are trying to solve, better candidates , lower cost, faster process, differently and not just replicate what we do today.

Comment by Brian K. Johnston on April 6, 2012 at 12:47pm: Our Youtube Channel has had just under 30k views since we started it (We would not do it if it did not make us $$$)... Every video (if done correctly) has a subject line, text, and tags. Google (Owns Youtube) LOVES video.. (Or they likely would not have bought Youtube)... This Blog post is very revealing about your "core identity"... I am happy to help anyone should they need support.... HAPPY EASTER.....

Comment by Bill Schultz on April 6, 2012 at 1:34pm: @ Jason- good point.

I watch some recruitment videos and they are amateurish. I don't think that bodes well for the subject. I think people who are going to do weekly vlogs should spend some time choosing background, color, lighting,etc. And make sure their lips are moving pretty close to in synch with sound. So they don't look like a Godzilla movie.