So I’m going to tell it to you straight. When it comes to investing time in a Facebook page, lately, I’m just plain against it. Well, that is unless you’re going to spend money on ads. Seriously. The social media budget is a reality.
I’m sorry if you’ve spent a ton of resources and energy building out an organic Facebook plan. News flash: the organic only days are gone. Organic reach is in the single digits for big brands – your pages surely won’t be exempt.
The only way to combat the drop is with a little Facebook advertising – a marketplace that has been evolving quite a bit over the last few years and again this week.
Now, we know Facebook is going to sugar coat the details but if you know anything about me, I’m sugar-free. Here’s the June 2014 update, in plain English:
What It Means:
Why It Matters:
Facebook isn’t just using the activity you do on their site now to sell to advertisers. It’s using your mobile apps and browser history – apps that are a 3rd party to Facebook. Basically, everything you do on your phone and web browsers is free game.
What You Can Do With This News:
Set up a google alert now for “Facebook launch ad preference page” so when the page goes live, you can update yours. You can also depend on those whiners you call Facebook friends to post a chain-e-mail about Facebook taking away all of your privacy. It’ll be a few weeks for users in the US; it’s unclear when the page will be available for the rest of the world.
You can read more about Facebook’s newest release, from their perspective here.