Your staff is one of your biggest untapped resources. Most of your recruitment team have some sort of digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleeping giant, just waiting to be awoken.
There are many benefits for you as a business and your recruiters to get involved:
STAFF BENEFITS
• Your company provides training which gives you new skills
• Position yourself as a thought leader
• Be seen by your C suite and senior manager as being a positive and active employee
• Future employees can see have initiative, are a team player and driven to improve
• Looks great on your resume
• Increases your digital footprint
• Reach new prospects and create personal opportunities
BUSINESS BENEFITS
• SEO and more visibility to prospective clients & candidates
• Creates a positive company culture
• Leverage an existing asset
• Get more exposure from your marketing campaigns
• Increase your eyeball count and digital visibility
• Be seen by new networks, potential clients & other stakeholders
• Be seen as an innovative company that leads and doesn’t follow
• Become an employer of choice
• Inexpensive to implement
With nothing but upside, collaborating with your own staff, can be a very smart initiative to put in place, no matter how big or small your business is. It works for everyone if done the right way.
I have outlined a few thought starters above, however if you are serious about tapping into this sleeping giant, get in touch to talk about how we can help you create the best strategy, tactics and tools for your Brand Employee Ambassador Program. Email me at: tanya@digitalconversations.com.au
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