After my initial post about HR marketing I hope you might have got a brief idea about what is HR marketing and its importance. In this session I would like to talk about the steps in HR marketing process. According to my understanding from various readings and case studies HR marketing includes following steps

1. Goal setting
2. HR marketing organization
3. Pre campaign research and analysis
4. Campaign strategy
5. Campaign Implementation
6. Checking the effectiveness of the campaign and revising the campaign strategy

I will explain each step in detail from my next post onwards, till then I would suggest you to read a case study based on FBI HR marketing campaign which can give you a feel of HR marketing process
Check out: http://www.scribd.com/full/17929030?access_key=key-6tm2wjo9ilts78ta9yg

Feel free to visit http://vivekpjothi.wordpress.com/ for more information on this topic

Regards

Vivek


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