These younger candidates are looking for technology, flexibility and guidance in their candidate experience. You can offer them all of the above with video interviewing. In fact, quite often, this new generation of workers will choose these things over monetary compensation. Attracting talent, means knowing what they're looking for.
This new generation of talent is beyond tech savvy. Technology is entirely native to them. By offering video interviewing, it shows that you share the same appreciation for technology. The interviewing process is one of the first impressions that you will make on candidates.
According to a recent study in the journal, Personal and Ubiquitous Computing, “Smartphone users have developed what they call 'checking habits' -- repetitive checks of e-mail and other applications such as Facebook. The checks typically lasted less than 30 seconds and were often done within 10 minutes of each other.On average, the study subjects checked their phones 34 times a day, not necessarily because they really needed to check them that many times, but because it had become a habit or compulsion.”
According to this study, your candidate will more than likely know about your video interviewing offer within 10 minutes. This generation is constantly plugged into some type of technology. Most of them are multiple devices at the same time even. An appreciation for technology on the organization's end will go a long way in attracting and retaining this talent.
Do you remember what your college years were like? They were packed to the brim with classes, homework, real work and beer. Most of today's college kids are working part to full-time, while going to school part to full-time. Unless your parents were loaded, the 40 hour work week felt like a vacation when you finally got done with school. If you hope to land college talent, work with their schedule. And there's no better way to do that than offering them a video interview.
The beauty of video interviewing is that they can take the interview anytime and anywhere they wish. Please keep in mind that this may happen in a quiet library or a less than sanitary dorm room. This generation of workers is growing up with teleworking as common thing. They cherish the work-life balance that modern technology offers. By offering flexibility, you are creating an environment open to compromise.
Aside from the hire-on-the-spot, shady bar tending job that has gotten them this far in their college career, it is entirely possible that this will be these young candidates' first real interview. Video interviewing is a great way to ease them into the often nerve-racking process.
Candidates are able to take a practice run at the interview and they are also given a disclosed amount of time to respond to the questions. When candidates aren't face-to-face, sweating through their new little suits, they are more comfortable and relaxed in their presentation. You are more likely to get the real candidate, not the nervous 20-something breaking out in hives.