I have like all of us in the recruitment industry seen the huge growth of Linkedin and have written about it and what it is on many occasions - Is Linkedin a Job Board? seemed to be one that got the “chattering classes” chattering.
But in talking with a recruiter pal of mine who is a heavy user of LinkedIn has revealed that ” when we use Linkedin we find that at least 20% of LinkedIn profiles are essentially defunct in that the email address is no longer current and the user is no longer therefore receiving any message alerts from LinkedIn”. Furthermore, this contact confirms that “at least 40% of their premium ‘Inmail’ messages are not read by the intended recipients within a week of being sent”.
For me this portrays a rather different view of LinkedIn where millions of people have created profiles on the site but where it’s actually a far smaller core group of users who regularly access the site and can be reached via LinkedIn’s paid services.
So couple of points;
- This is one users experience but is it one shared by other recruiters? please share your experiences
- Could this be because this company operate in a specific sector? and handle a “certain audience/user”?
- Is this an issue as to how they use Linkedin?.
- Does it really matter?
I decided that given I attended the Top-Consultant conference last week and they talked about social media and how recruiters and job seekers were using it to talk with Tony Restell Co Founder of Top-Consultant. Tony’s quote below highlights that yes social media is being used but and my words maybe those on Linkedin expected to be “found on it – not find a job on it”? They build their profile and wait to be found rather than use it as a networking tool.
Tony comment that the “Strengthening the impression that LinkedIn is more of a CV database than a job board are statistics collected by Top-Consultant, the careers website for management consultants. In a poll of over 1,000 candidates, Top-Consultant found that whilst 45% of candidates say they regularly use LinkedIn, only 5% have actively responded to a job advert placed on social media sites like LinkedIn. ‘When we asked candidates to indicate how they would go about searching for their next jobs, hardly any said they would apply for jobs via social media sites. So the lines seem to be being clearly drawn, with social media being a means of researching firms and allowing oneself to be seen by headhunters… whilst job boards remain the places where candidates will actively head to seek out a new job.’
Also could this be a UK cultural issue? we do compared to the US be less inclined to “market Brand Me, Network Brand Me and Sell Brand Me” or maybe I am being to harsh.
Would love to get the thoughts and experiences of others using Linkedin – both recruiters but would like to get a job seekers perspective.
Thanks for reading.