Here we discuss our best tips on how to attract the right candidates whilst continuing to represent your company brand on social media.

Less is more

Use your posts as a Call to Action and give just enough information so people want to contact you. With limited characters on some platforms it’s important to get to the point quickly.

TIP: Don’t post a long drawn out job spec. Most people access information on mobile devices, so it needs to be easy and fast to digest.

Don’t just sell

Remember to be an industry leader not just a sales representative. You are there to reinforce your company brand, not just find candidates.

TIP: If you only post job adverts, people stop seeing the message. Post a variety of mediums and use social media to give a broader picture of your brand, culture and ethos. It’s not just a selling tool.

Be consistent

Keep the brand message simple and consistent across all platforms

TIP: Make sure your content reflects your company ethos. If the website says one thing and your LinkedIn profile says something else, people will be confused about you and your company’s message.

Engage

Reply and engage with your followers

TIP: If someone contacts you, reply! That person might not be the elusive purple unicorn you are looking for, but they may know one. If you treat them well, they are more likely to recommend you. Use all social media platforms to build your talent pool and make worthy connections.

A recent study by CVLibrary look at the methods people use when searching for a new role. Surprisingly the traditional methods outweigh the use of modern social media, so it can be questioned if the modern job searcher is as driven by social as sometimes argued?

The findings are as follows:

• 34.5% of people looking for a new job use Job boards as part of their job search
• 17.6% contact recruiters they have previously used
• 15.9% use network sites
• 8.8% search industry related press
• 6.9% ask friends and family

Xperian Recruitment, a successful IT and Professional Services recruitment company, employ many methods to search and attract quality applicants. These include using the numerous Social Media platforms available.