Why Text-to-Apply Makes Recruiting Easier

Traditional recruiting is great, but what if you could achieve more efficiency, and attract even more talent?

Text messaging is a fast and efficient form of communication, especially in recruiting. The average open rate sits at 99%, with 97% of messages read within 15 minutes. It's a no-brainer why SMS recruiting and recruitment marketing automation are so valuable for teams.

Text-to-Apply, in particular, is an effective way to widen your talent pool and engage passive candidates from different locations.

How It Works

Text to Apply is a recruiting tool that enables candidates to apply for job openings via text message using a keyword, number, or QR code. It can be used in different mediums, such as billboards, storefront banners, social media, and more. Here are some examples from XOR’s client, Fabcon:

Once candidates text in the keyword or QR code through their mobile device, they can immediately start their job application process and initiate pre-screening.

How does Text-to-Apply make recruiting easier?

It serves as another source of talent and expands your candidate pool

In addition to your primary recruiting initiatives, advertising job opportunities via Text-to-Apply is an effortless way to attract candidates from outside your current talent pool. Those who are passing by your storefront, or scrolling through social media are exposed to your Text-to-Apply ad and can quickly apply using just a short keyword or QR code.

It’s low pressure, low commitment

Complicated job board sign-ups and lengthy job applications can seem like a big commitment to passive job seekers - this may even deter them from applying to jobs altogether. Text-to-Apply provides these candidates with a quick and convenient way to express their interest in their job, resulting in less time spent at a desk filling out applications.

At any time in the process, candidates can opt-out as easily as they opted in.

It speeds up the job application and screening process

No emails, no phone calls, no long wait times in between. Once candidates text in, they can immediately start the pre-screening process - all via text. Their phone number and contact information can also be automatically saved and created as a new candidate profile in your applicant tracking system.

These tasks are completed using an AI chatbot, meaning candidates can initiate these steps at any time of the day, and from anywhere. Here’s an example of a Text-to-Apply workflow:

It creates a positive candidate experience

Text-to-Apply provides candidates with two very necessary elements in recruiting - flexibility and convenience. The ball is in the applicant’s court, allowing them the freedom to express interest, start their job application, or opt-out at any time. Even if they don’t end up landing the job, it leaves a lasting impression of your company's ability to create a seamless recruiting experience for candidates.

It's easy to promote

Storefronts, billboards, and banners are only a few of the options you can use to promote your Text-to-Apply initiatives. You can choose to stay 100% digital and use social media sites, job fairs, and job boards such as Linkedin and Facebook to advertise your code - it's entirely up to you.


The flexibility, accessibility, and convenience of Text-to-Apply are unmatched. Recruiters can leverage this tool to enable candidates to take the lead on their career at any time, and from anywhere. To learn more about Text-to-Apply, check out Dalia's recruitment marketing automation software here.

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