We all know the employers we’d love to work for (and as a recruiter, that you’d love to partner with). Apple. Facebook. Google. And, of course, I’m lucky enough to be living the dream at Sendouts.

Employer branding encompasses all of the complexities involved in one simple statement: My company is a great place to work.

For recruiting firms, employer branding is doubly important because

a) A desirable employer brand helps you add the best recruiters to…

So you have the perfect candidate for a hot job in your database. On the other side of the desk, you’re trying to capture the attention of a potential client. You can spend all day creating an email message that will entice them to work with you, but if they don’t open your email, your effort is wasted.

Use these five tips to craft a clickable subject line, and prevent your message from sinking under the radar.

1. Address Your Reader

Have you ever…

How do you help your employees take ownership of their work?

Workflow technology can erase excuses for missing the mark, and help your employees to excel without a manager breathing down their back.

Erase these flimsy employee justifications for not meeting objectives with workflow technology:

I don’t know where I stand. Workflow technology tracks employee progress. So whether they’re…

As a professional in the recruiting industry, you never know what your day could bring. Put a few good habits to work, so when things do go haywire, you can stay on route to closing more business.

Are you guilty of putting these lame excuses between yourself and opportunity?

1. Didn’t Have Access

Recruiting is a business based on people. And people can be a bit unpredictable at times. So don’t get caught off-guard. An investment in…