In our business we are constantly putting together plans; sales plans, call plans, recruiting plans, marketing plans. Recently we initiated a huge marketing campaign complete with timelines, brochures and touch points. Now all we required was a list from our sales team of their top 20 prospects. Easy enough, the lists are compiled and released to marketing!



But one questions jumped out to me; “Do our top prospects know that they are our top prospect? Campaigns are great, they get the… Continue

What the heck is a "Social T-Rex™". Think about this; no one alive has ever seen a T-Rex, yet everyone knows who he is, his reputation and when you hear his name, you get an automatic visual.



So how do you become a "Social T-Rex™"? Not in terms of extinction, but in preservation. Here are 5 suggestions:



1. Be Big:

Create a "big" image of yourself. Recruiters are naturally social creatures; use your tools to build your image.



2. Be Bold:

There are many… Continue