I rarely ever hear of medium to large sized SMEs ever attempting to develop any kind of 'employment brand' or being bothered about their employer reputation. I also hardly ever see any evidence of it in any of the recruitment communications that these companies put out.



Amazingly, they then compound the problem by treating those applicants who do respond to their self-indulgent job announcements/Internet postings, with very little respect. These applicants are people who invariably… Continue