Adam Appleton's Blog (31)

You're a good recruitment agency. Right?

A recent perusal of the internet’s famed “front page” lead me to a conversation regarding things we don’t want to do but feel we have to do. It wasn’t very far down the page before someone mentioned having a LinkedIn account. It took all but two replies to that statement to set people off on how much they dislike recruiters. “Recruiters are like used car salesman but…

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Added by Adam Appleton on May 10, 2017 at 2:30pm — No Comments

5 Things Your Recruiting Website Content is Missing

The diversity of a recruitment website is vital to its survival in the digital ecosystem, but for recruiters who are already pressed for time to contact clients and candidates, maintaining that habitat can be more than impractical. It can be impossible. This is why we so often have clients…

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Added by Adam Appleton on April 28, 2017 at 10:24am — No Comments

Best Practices for Recruiters: Practice What You Preach

As recruiters, we often find ourselves in the position of lending advice. Whether it’s clients, candidates or colleagues, we take our industry knowledge and staffing experience and translate that into best practice tropes we pass on to the proper audience. But about best practices for recruiters? How often do we look at the advice we so often share and…

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Added by Adam Appleton on April 19, 2017 at 2:54pm — No Comments

Recruitment Websites: A Horse of a Different Color

Recruitment websites are as diverse as the clients who need them. Diversity is vital for survival. We’ve spoken at lengths about the importance of a diverse digital ecosystem, and the message should resonate with…

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Added by Adam Appleton on April 13, 2017 at 10:41am — 1 Comment

4 Reasons Your Mobile Recruitment Website Isn’t Really Mobile

Maybe you went with the cheapest website design firm to put your recruitment website together. Maybe you did it yourself using a template site. Maybe your nephew put it together because he’s just so good with those things. And they all might have told you that your website was mobile ready. They’re probably not lying. They’re just not telling the whole story.…

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Added by Adam Appleton on April 5, 2017 at 5:30pm — No Comments

Staffing After the Apocalypse: Recruiting Without LinkedIn

Recruiting without LinkedIn just isn’t possible.

We don’t need a website. Our company is on LinkedIn.

I don’t need an applicant tracking system. I source my candidates on LinkedIn.

You are a smart, savvy and successful recruiter. And you’ve tethered your livelihood to a platform over which you have little (if…

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Added by Adam Appleton on March 29, 2017 at 6:00pm — No Comments

Recruiters need to grow their client base. Yes, even you.

One of the most astonishing responses we encounter when informing prospective clients of the importance of having and maintaining a high-functioning, well-designed website is, “I have plenty of clients. I don’t need new ones.” I believe you’d be hard pressed to examine a successful business that stopped seeking to grow its base. Another diversion to the idea…

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Added by Adam Appleton on March 21, 2017 at 3:00pm — 2 Comments

Recruitment website user experience can make (or break) your ranking

Recruitment website user experience may seem like an abstract concern, but it can have very real ramifications if ignored. User experience means more than just delivering a well-constructed website that impresses…

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Added by Adam Appleton on March 14, 2017 at 11:00am — No Comments

8 Recruiting Website Mistakes that could cost you BIG

According to Business.com, 75% of consumers determine an organization’s credibility simply on their website design. Before you have a chance to wow visitors with your accolades and accomplishments, you have likely already lost them if your digital façade is outdated and uninviting. But simply creating an attractive front page doesn’t mask other problems that…

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Added by Adam Appleton on March 7, 2017 at 3:30pm — 3 Comments

Is your digital presence two steps behind?

The question of whether a website is important to your firm’s viability is long answered. The days of existing outside or, at best, on the outskirts of the digital landscape have expired and the ability to move into the future is largely based on one’s online presence. Today it is not only the lack of an online presence but the lack of an effective one that can limit…

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Added by Adam Appleton on March 2, 2017 at 12:20pm — No Comments

The Importance of a Diverse Digital Environment

The recruiting industry is no different than any other in that now more than ever it exists largely within a virtual environment. Consider the variety of resources you access daily to assist in your recruiting efforts, whether it is email, social media or other digital services. Your business undoubtedly relies greatly on a variety of digital platforms. While some…

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Added by Adam Appleton on March 2, 2017 at 12:00pm — No Comments

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