The benefits of holding a college degree for a job-seeker are fairly obvious - August 2013 stats show that the unemployment rate for college graduates is just under 4 percent, compared to nearly 8 percent of those who only have a high school diploma and nearly 11 percent for high-school dropouts.

However, that only answers the question how much attending college should matter for…

Passive job seekers aren't those who are lazy or disinterested. In fact, they're quite the opposite - they're too busy doing their job successfully to know that another company has their sights set on their talent. That's exactly what makes them so appealing.

For one thing, these candidates are currently employed. They're productive members of the workforce, gaining skills, experience, and education that could benefit your company. However, they're not the people who are searching job…