New ways to get new business in 2012.

So cold-calling Employers for new business is less effective than it used to be and the recruitment consultant’s traditional markets are changing. If agency recruiters are now to forge new partnerships with the In-House recruiters at large Employers and develop new clients amongst the SME markets, how are they best to approach the task?

I think there will be 3 factors at play:

1. The…

In an ideal world an Employer would open an application, input their job description and candidate requirements, press “Go” and it would produce a map with the 3 best candidate matches, their CVs, current locations and contact numbers.

Though it sounds great, there are some problems with this model: candidates would need to give their permission to…

Recruitment is all about a brief moment in time. 2 weeks before the job was advertised a better candidate may have been available but isn’t now. 2 weeks after the job is filled a better candidate may come onto the market but it’s too late. We cannot change the fleeting nature of the moment but we can make sure that we get the most out of it at the time.

So when the hunt’s on do you choose Sniffer dogs or an Eagle?

The traditional method is…

1. Regulation
2. Cooperation
3. Efficiency

The boom times of the last decade and the absence of client choice until now have enabled the agency sector to submerge problems which have only been exposed now the tide has gone out. These include standards of professional behaviour, placement inefficiency and uncompetitive pricing.

The problems all stem from a lack of barriers to entry to an industry that is also completely…