tor, this past year we witnessed massive change and productivity gains in the process of hiring.
As a sign of a recovering economy, over 500 industry and corporate recruiting leaders from 15 countries around the world registered for Onrec Expo 2009. Held in partnership with Kennedy Information, the industry gathered to learn the latest techniques and technologies to increase speed, lower costs, and add precision to the recruitment process.
“Onrec Expo welcomed Adobe, GE, IBM, Redbox, Saudi Aramco, Wal-Mart, Dell, Motorola, The U.S. Federal Government, Reebok, Fidelity, Best Buy, BASF, and the Mayo Clinic – just to name a few employers,” says RD Whitney, CEO of Onrec North America. “Innovative organizations came out to learn about and share best practices as online recruiting evolves.”
Specifically, the Onrec Expo explored how corporations are advancing their employer brands by investing time and energy online at corporate career sites. In a dynamic session with brand name corporations, we learned how employers are quickly taking their career websites to the next level. They are incorporating 1-to-1 marketing techniques, social media, and interaction into what was (just a few years ago) flat, after-thought sections of company websites. While these efforts require internal investment and focus, they shorten the supply chain and reduce costs and time associated with finding candidates who are a perfect match.
Also, the event highlighted how virtual career fairs are getting traction. Corporations like P&G and Allstate are starting to adopt virtual environments as platforms to attract talent – particularly members of the millennial generation. This method of interaction reduces the risk, cost, and time associated with a physical career fair. It also allows the corporation to leverage the amazing reach of social media to pull a diverse talent pool into the event, where attendees can find out more about the organization.
At several sessions, industry visionaries predicted how mobile recruiting will be the next big thing in recruiting. In the near future, smart phones will connect talent to opportunity. The ability to target and connect to talent via a handheld, mobile device has the potential to greatly reduce costs and time associated with traditional recruiting processes.
Much of the discussion at the event was around how social networking obviously isn’t a fad – rather a “shift.” At Onrec Expo, we learned that organizations absolutely must interact with talent on the social web as part of the recruiting function. This culture change needs to be woven into the DNA of the hiring process of an organization. While it requires an adjustment in the current recruitment communication function, and requires an increased investment in time and focus, it has the potential to connect organizations to talent without third party services, generating significant savings.
Finally, there was a lot of discussion around job-boards. Veterans of the online recruitment industry will remember that job-boards are what ignited the industry as classified advertising moved from static print formats to highly visible, low-cost, and dynamic advertisements on the web. From the discussion at Onrec Expo, it is clear that job-boards are certainly still very relevant (not dead by any means). In fact, several are getting a head-start in the still-young industry and leveraging their brands to evolve toward the social web. Some will thrive; others will go the way of the newspapers that did not evolve their format.
“It all keeps coming back to evolution,” says Whitney. “The web and technology are changing the recruiting process at a head-spinning pace. Those who continue to acknowledge the changes and evolve will be the beneficiaries of the rewards: added productivity, increased speed, and lower costs in the quest for talent.”
For more information about Onrec Expo 2009 (including speakers, topics, sponsors and exhibitors associated with the event), please visit: www.Onrec.com/Expo2009
Dates for the next Onrec Expo have been set for September 15-16, 2010 in Chicago.…
Added by RD Whitney at 1:16pm on November 12, 2009
and you may have noticed, that was a big but, there is nothing that can replace face-to-face. Nothing.
I have had the good fortune of spending some time at past conferences with Blogging4Jobs founder, this was usually time in passing or presenting together at a conference or even a simple wave hello across the room. My fortune became much richer at having some extended time to really talk about social media and its affect on business today. She is good people and I am glad to report, not so rare a breed in that many in our space really do have the recruiter's and jobseeker's concerns at heart.
The impact that Jessica is having is quite impressive though. She has tens of thousands of followers outside of "our" shared space and has created a career and a realm all her own in which to work and fulfill dreams, and not just her own. The impact of social media is real, it is not going away - she and I have been saying this for years - as evidenced by the multiple events that share its features, its capabilities and the changes it has brought to work, how we communicate and, really, our lives. Well, my life anyway.
I, for one, know that marketing has forever been altered, as has branding. Additionally, the tools available to recruiters are multiplying daily. And for the better. And this is all good. But, here it is and I am unafraid to say it, write, shout it through the room: Face-to-Face is not going away either. All these tools we tout and gleefully use are all about bringing us together... so let's come together. Let's chat - outside of a chat room. Let's talk - without using a phone. Let's project manage - by sharing what we know, not directing our team to a project management site. Let's drive innovation by sitting next to each other and brainstorming in front of a real white board, not a virtual one.
A tool? yes, but often misplaced and / or unused and misused. Re-commitment to each other as a flesh and blood entity, not a hashtag or twitter handle, not a fan page or an avatar. It isn't easy to balance but the thrill is greater, the drive more drivable and the craft more craftable if you get your hands actually on it, your face actually in front of it and your words in behind of your voice... Just do it. Pick up the phone, schedule some chat time offline and put the mobile device down when you get that time. It will do your mind good. Face-to-Face is just in a little coma - it's up to you to wake it. It is here to stay, truly.
become, and then remain, obsessed about for a while. I have already openly admitted, in this forum, to my obsession with my mobile device. And there are a few other things that plague my mind constantly. I am ready to admit another here: I pluck my eyebrows, daily. I am okay with admitting this.
I think I can pin down the moment, twelve years ago, when I became obsessed with perfect eyebrows. My ex said to me, "Look at Faith Hill's eyebrows. Aren't they pretty? Look how they arch perfectly..." And that is all it took. I wanted Faith Hill's eyebrows. I wanted my husband to think my eyebrows were pretty, too. Lame, I know. But it is what it is. I have become less obsessive than I used to be, mostly because I recognize the issue I have and I don't want to have an issue. I can assure you, however, that I am not the only woman with an eyebrow obsession...
Ten years ago, when I was working as an executive recruiter, I was equally obsessed with leaving my desk spotless. At the end of my workday and before I would leave for home, I would remove any excess material/papers, stack and straighten every "search record" on my desk and prep for the morning, my blank call record for next day - a pen placed neatly on top and my computer completely shut down, no programs left running.
Sadly, that perfect desk at the perfect job ended very messily. And that changed my perspective.
Ask anyone who knows me now, today? Trust me, I no longer have this obsession. My home office desk is a mess (I'm working on it) and my desk at work - don't even ask... I have relaxed considerably and though I am almost completely virtual, I still scribble notes on yellow pads and I have files folders for everything. I am working to de-mess my desk, but I don't want to be obsessed like I once was, I want a healthy balance. The first step is admitting the problem, right?
And then, once you admit it, it is time to make a decision. Will I change the way I have been doing this? Or do I enjoy my life now and the mess isn't hurting anyone, especially not me. You know what? Life is messy and my eyebrows are going to keep growing. I am not afraid of parameters, but I am also not afraid of not having parameters - I am afraid of having that fear. So when I am prompted, when it is time, my desk will be organized once more. For now, I will enjoy the peace and I will bless the mess.