Imagine you are just reaching out to a group of candidates for the first time with a text like: “Hey Kim – We have an opening for a Customer Support Associate at our Phoenix office. Are you interested? -Birch”

Kim answers: “Yes!” Now every recruiter has a preferred way to follow-up after a candidate expresses interest.…

When you are seated around the dinner table with your friends and family this Thanksgiving, and Uncle Dave asks what you are thankful for, your talent acquisition team might not be the first thing you say. So why not give thanks a few days early to the sourcing, recruiting and onboarding part of your company that really deserves thanks on a daily…

Recruitment marketing is all about candidate engagement. How can you attract and nurture candidates to fill your talent pipeline before you even post a job application?

The concept takes its name from inbound marketing, which focuses on providing useful content to prospects in order to attract high quality leads. Only in the case of recruitment marketing, employers are providing brilliant content to job seekers in a cadence and style that drive…