Jeff Dickey-Chasins's Blog – December 2009 Archive (3)

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The year in job boards: 2009 – what we learned

It was an ugly, painful year. I haven’t talked to a single job board owner – not one – who saw revenue declines of less than 35 to 70 percent. Many had to lay off employees, cut benefits, or otherwise pull back. They weren’t alone, of course – almost every aspect of our economy (Goldman Sachs excepted) has suffered.



So, we’re agreed – 2009 sucked. But surely we learned a few things, right? Hmmm….



1. Bailouts are for banks, not job boards (unless you’re Monster in… Continue

Added by Jeff Dickey-Chasins on December 16, 2009 at 9:04am — 3 Comments

Inside and outside: job boards have to work both places

It’s easy to do: you work and obsess over building the perfect job board, making certain that posting a resume is easier than sneezing – but then you forget about the world outside your site. Or you spend hours on backlinks, blog postings, and email campaigns, only to discover that your site just isn’t that easy to use.



Job boards have to function equally well both inside the site and outside the site. As a colleague once said, “You can build the best store in the world, but you’ll… Continue

Added by Jeff Dickey-Chasins on December 9, 2009 at 9:19am — 3 Comments

How job seeker behavior affects job boards

As anyone who has tried to lose weight or exercise regularly will attest, changing your behavior is hard. You’re fighting years of mental and physical conditioning – and (unfortunately) many times the old habits win out.



That was the challenge that job boards faced in the mid-90s – how to change the ingrained behaviors of job seekers, to move them from searching want ads in the newspapers…to searching want ads online. It took many years, but eventually job seekers did change their… Continue

Added by Jeff Dickey-Chasins on December 1, 2009 at 10:25am — No Comments

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