HR Marketing process step 6- Campaign effectiveness check

Once the campaign is in the media it is important to check the effectiveness of the media.

Ineffective media is waste of time and money so in order to avoid this proper effective check should be done.

Here are some ways to do the effectiveness check

Web 2.0 Online media:

• ATS- applicant tracking system

• SEO check through running various searches like Boolean

• Google…

HR marketing process 5th step- Campaign implementation

Campaign implementation:

Moving on the to the campaign implementation, this phase deals with the implementation of the campaign strategy.

In campaign implementation step companies should develop a campaign implementation plan which will help in executing the hr marketing strategy formed in the previous step.

Campaign implementation should have an implementation plan.

Campaign implementation plan- this helps in…

HR marketing 4th step- Campaign strategy

Now comes the campaign strategy phase, this is one of the most important step in the HR marketing process.

Campaign strategy includes

Defining the campaign objective- The campaign strategy phase starts with defining the campaign objectives for e.g. like reaching the maximum number of passive and active candidates in the market.

Identifying the target audience- The target audience should be identified, this…

HR marketing process 3rd step- Pre campaign research and analysis:

Here you go with the 3rd step in HR marketing process. Once you are done with the HR marketing goal setting and Hr marketing organization then you kick start with the pre-campaign research and analysis.

In most cases pre-campaign research and analysis are least prioritized activities in HR marketing process. The fact is that many HR professionals still follow their instincts rather than factual data for deciding.…

HR marketing organization: Step 2

So let us move to the second step in HR marketing- HR marketing organization.

Once the HR marketing goals are set then it is time to decide on the HR marketing organization. In some companies there are separate HR marketing departments dedicated to HR marketing activities and in some organization it is considered as a part of HR activities. This mainly depends on HR marketing goals like number of professionals to be hired within a span of…

HR Marketing process 1st step- Goal setting:

So let us start with the HR marketing process. Today I am going to talk about the initial step in HR marketing i.e. Goal setting.

Every department in an organization will be having their own goals which they strive to achieve. Goals can be again narrowed down to personal goals which each individual in the specific department will strive to achieve.

Here in HR marketing goals have to be clearly set by consulting the HR and…

After my initial post about HR marketing I hope you might have got a brief idea about what is HR marketing and its importance. In this session I would like to talk about the steps in HR marketing process. According to my understanding from various readings and case studies HR marketing includes following steps

1. Goal setting

2. HR marketing organization

3. Pre campaign research and analysis

4. Campaign strategy

5. Campaign Implementation

6. Checking the…