Hey, look! See that right in front of you? Yes, them. Those hundreds, thousands, or perhaps even millions of customers who are loyal to your brand. They're following you avidly on every imaginable social network, patiently waiting for what you have to offer next. Better yet, they are yours for the taking.

Marketing your brand successfully to customers should not only garner interest in your products, but it should also intrigue them with a potential career with your company.…

Employee referrals are regarded as one of the best ways to get quality applicants. Whether you chose to build a program through email, social media, or by simply posting flyers in your office to solicit them, there are some general guidelines you should follow to ensure that you continue to get them.

Click here to read more about how to handle employee referrals.

You’ve heard a lot about recruiting on every different social platform - Facebook, Twitter, Instagram. The list goes on. But are some of these networks better for recruiting in specific industries, or for particular positions?



Pinterest: We’ve discussed recruiting on Pinterest in some of our previous blog posts. Some people believe that recruiting on…

If you’re just beginning to create your company’s Facebook career page, chances are it seems daunting to figure out how to get more likes on your page. It’s important to remember that this is not something that happens overnight. Creating a talent community is something that requires time, and nurturing.

Read more about how to draw Traffic and Likes to your …

According to a recent study by Bernard Hodes, 51% of brands have an employer branding strategy set for 2012. These companies have strategies in place to show job seekers what it’s like to work at their company, with the goal of accurately showing off the average employee experience. But what happens to the other 49% of brands that may be ignoring their company’s employer…

Although it might not be the keystone of your social recruitment strategy, it undoubtedly helps proliferate your company’s name to job candidates out there. Meet Tumblr– my favorite social networking platform, by far. Many see it as a college hipster blogging site, or a volcano of useless, sarcastic internet memes. But those people are clearly missing two vital…

How does YouTube fit into a world in which every individual attempts to brand themselves and their organizations? How can we make ourselves known? How can companies show job candidates why they should work for that organization? Social recruitment is a way for you to do all of this. Facebook, LinkedIn, and Twitter are great places to do this, but what about YouTube?

Read more…

There are too many articles about applicant screening systems that discuss rejecting candidates because of something on their profile. It's been in the news a lot lately that employers have even been using the unethical practice of getting their applicants Facebook passwords during the interview process. In this blog post we wanted to address some of the…

We spend a lot of time talking about how you should make sure you're providing relevant information to your talent community on your company's Facebook page and out to your other social networks. Are you confused about what you should be posting? We've come up with some examples as well as suggestions for you so that you can better engage your talent community through social media. 

1) News about your company

2) Advice that job seekers can…

Employee referrals generally provide the best candidates, but what is your company doing to get more referrals? Facebook is a great way to find referrals, and there's no better way to improve your results than to get your employees involved in your referral program on Facebook. Clicking a share button, or liking a post on your company's career page is a great way for your employees to share open positions with their connections and draw them to your page. Here are some simple ways to include…

Software engineers are in incredibly high demand right now. Hiring these software engineers continues to be a frustration of many recruiters. How can recruiters and hiring managers maintain efficiency in time and money to find the best software engineers? Where should you look to find the best software engineers?

How do you find the best software engineers?

- Spend time networking with engineers. Engineers know other engineers. Develop…

Between Facebook, Twitter, Google+ and all the other social networks out there, it's difficult to figure out where you should be focusing your efforts. Getting involved in social recruitment is a daunting task, and we've come up with a few suggestions for you:

1) Pick out a couple of social networks that you'd like to start with initially - this could be Facebook or Twitter. More than likely, you already have a Facebook and you're familiar with its interface. Narrowing your…

On average, Twitter uses spend 21 minutes on the site each month, and tweets have a half life of 2.8 hours. There are 1 billion tweets per week. How are going to make your job postings stand out?

Hashtags are the best way to increase reach and engage with job candidates on Twitter. One tweet alone will only reach your network, and the networks of people who retweet you. Adding a hashtag to this allow a much larger audience to see your job post. On Twitter, you can also use…

(This is the first article in a 5-part series, to view the rest of the series go to the Identified Employer Solutions Blog)

Cover Images

The first thing you should do when you make the switch to Timeline is update your Cover Image. This is the large image at the top of the page. Try to be creative and choose something that's eye-catching and displays your employer brand…