I can't even keep track of how often I get recruited for positions in business development and sales, but it’s gotten to the point where I don’t even want to respond anymore. Sure, the required skill sets are similar to mine, and I could probably be successful in them if I were to make a career move. But my entire work history is in marketing. I love marketing, and anyone who spent the time to look over my background would notice that.

So, when a recruiter reaches out to me for…

If Facebook is part of your recruitment strategy, you probably already know there are several ways to post jobs on Facebook. You can post jobs to your personal Facebook network, or to a business page. But did you know that using an app to post jobs on Facebook can help you get better results? Read on for 3 reasons you should use an app to post jobs on Facebook.…

As more job seekers are starting to find jobs on Facebook, employers are increasing their presence to have the largest reach possible. A great way to extend reach and drive additional traffic to your job postings is by listing your open positions on Facebook Marketplace.

It's really simple to…

Sticky HQ did a survey to find out what motivates employees to participate in your Employee Referral Program, and found that the highest ranked incentive was a simple public recognition. As a close second, money…

Facebook can be a great way to ask employees for referrals, as well as for your employees to find referrals. As a best practice, you should also allow those candidates to apply directly on Facebook. If you take any part of the process off of Facebook, you may find that they loose interest. If you’re going to ask people to reach out to their Facebook network of…

Your employer brand is a major factor in your ability to recruit and hire top talent. According to the RolePoint  infographic below, 7 in 10 job seekers say the job and the company are equally important in deciding whether to accept a position.

According to CareerBuilder's …

I was just reading an article that I sincerely hope isn't true. It's written by a job seeker about his worst job interview. Here's how it begins:

The interviewer put…

Companies are constantly asking how they can create a great Facebook Career Page to recruit top talent for their organization. Rather than simply telling them how to make a great page, it's so much easier to show them with live examples. Here's what we like about HP's page:

For one, they've created a dedicated page for HP Careers which they keep separate from their corporate marketing page. Their …

Employee Referrals are on of the biggest sources of external hires.

That’s because they’re one of the most cost effective ways to attract quality candidates – the reward to employees who referred your new hire are usually about 80% lower than the cost of agency fees. Your employees can speak on your behalf to share your employment brand and show their…

Social media increases a company’s reach, gives the company a more personal feel, shares their brand and generates leads.

These days, I’m seeing an increase in HR departments using social for these same things – here’s why:

Reach More Candidates

You need to be where your candidates are, and not all of your candidates…

The goal of any good career site should be to turn visitors into applicants and hires. You spend a lot of time and money driving traffic to your job descriptions, and it’s important to get those qualified candidates to apply. Read on for 3 tips to optimize your career site for conversions.

1. Write job descriptions that make people want to apply.

Some people will actively seek out your company to work, but the first time most will be introduced to your company…