This week has seen us witness the hilarious and ongoing Kraft iSnack2.0 marketing debacle. Although no longer Australian owned, the Vegemite brand is an icon in Australia and New Zealand. Like any icon brand, it takes a brave marketer to try and change it. The only comparative episode I can think of was the global “new’ Coca Cola of few years back. This was met with such significant public uproar that Coke eventually dropped the “new” Coke and reverted back to Coke “Classic”. Arguably iSnack2.0…
Continue
Added by Aaron Dodd on October 1, 2009 at 12:18am —
1 Comment
In the late 90's job boards were a necessity, if you wanted to recruit online. Why? Because many companies didn't have websites let alone career sites. So if recruiting was to be done online it could only be facilitated through the job board, which started a cycle of dependency.
How did it become a cycle based on dependency?
Dependency was inherent in the process where companies would pay to ship their candidates to a community…
Continue
Added by Chad Sowash on October 1, 2009 at 8:30am —
No Comments
Well, I know Hiring Managers don't like to be coached on how to do interviewing. But I think they don't mind reading a blog and making those necessary changes... so here I go with some tips.
1. Doing Structured Interviews
Often Hiring Managers do not have a structure around their interviews. When I say structure I don’t mean the sequence of questions but I am referring to more about the logic. For instance not many hiring managers know about the concept of using CAR…
Continue
Added by Kiran Gali on October 2, 2009 at 1:30am —
2 Comments
I love football season.
No. I rephrase.
Almighty God in the Most Divine of All Kingdoms, forgive me for I love more than my mother this holy football season!
My family knows and respects my one simple request this time of year. It's fine to shout with me at the TV screen. But, do not talk to me during the game. Ever. Unless, of course, it's half-time and you're going to tell me how much the opposing team stinks like three tons of…
Continue
Added by Amy Renz on September 30, 2009 at 2:00pm —
5 Comments
Talent Management is changing and forward-thinking companies must begin preparing for the changing job market. Over the last several weeks, the news publications and news networks have begun reporting positive changes in the economic markets. The Globe and Mail reported last week, that as the economy improves, we will see a “W” shaped recovery. A W shaped recovery has a large dip which we have already experienced, followed by a rise, and follow by another dip before we return to a stable and…
Continue
Added by Jessica Miller-Merrell on September 30, 2009 at 7:57am —
No Comments
For all my blog posts please visit http://gregsavage.com.au/
I was walking down the street the other day when I ran into an old colleague, an ex-employee actually, from my days as the owner of accounting and finance recruiter, Recruitment Solutions.
We talked for a while, and as we parted she said with a huge smile, “ Still following that old success formula, Greg. It has made me millions!” At first I could not for the life of me work out what she was talking about. But…
Continue
Added by Greg Savage on September 29, 2009 at 12:00am —
11 Comments
After an absolutely exhilarating day participating in the Annual Member Congress of the International Association of Employment Websites, I was prepared to sense some level of deflation as I entered day two of my trip, and day one of the ere.net expo. After all, I work for a group of employment websites , and this was a conference primarily geared toward full time corporate and 3rd party recruiters. These were the people paid to find the talent that’s theoretically not looking for work on…
Continue
Added by Jason C. Blais on September 29, 2009 at 7:30am —
No Comments
The other day, I was thinking back to a factory job I held from 1987 until 1995..I worked the afternoon shift at an aluminum casting foundry, where we made parts for things like autos, fighter jets, and tanks..
Anyway, my job was to take the rough edges off of the castings, done by holding the casting "just right" on a rotating belt of very coarse sandpaper..the belt moved fast enough that if one was careless or in a hurry, a casting could be destroyed in seconds, or worse yet, one's…
Continue
Added by Thomas Patrick Chuna on September 29, 2009 at 8:52am —
No Comments
Let's suppose that all the planets align correctly and you wake up on the correct side of the bed (most days) and you are becoming an Actual Leader. This is confirmed for you on a regular basis by people who genuinely smile when they see you coming and also smile and thank you when they depart your presence. Some of these people come to you out of the blue to bounce ideas off of you or report progress because they know that you appreciate it and that they are appreciated. You are even taking…
Continue
Added by Randy Levinson on September 28, 2009 at 11:38am —
1 Comment
As a relative outsider to recruitment, I was wondering if anything has changed in recruitment?
I know things are tough but is everyone just waiting for the good times to return, for things to return to normal or has anything significant happened to change how the industry works?
I never fully understood the business model. It appears to reward poor performance. The higher an employers staff turnover, the more business a recruiter gets. It seems a bit strange and I…
Continue
Added by Martin Gibbons on September 28, 2009 at 3:54pm —
10 Comments
Message and Medium Matter
One of the more irritating things about living in an apartment complex are the constant attempts at outreach by…
Continue
Added by Michael VanDervort on September 28, 2009 at 7:29pm —
4 Comments
Life is just not fair. There are some roles that get the best out of a person, and then there are roles that were designed to make your life feel at times like hell on earth. It was only recently that I discovered that there is a life cycle for roles, similar as for a company.
The best roles are those with a great company and with a great boss. However, not all roles are created equal. In two of my roles I only stayed for one year, but started looking around after one month, as I…
Continue
Added by Charles Van Heerden on September 28, 2009 at 2:13am —
2 Comments
Sometimes you just have to wonder at how dumb some people can be.
I know, not a nice way to start a blog post, but wait till you hear this.
Last week I was coming back to Sydney from a week in the Aquent London office. I stopped over in Bangkok, and had two hours in the Qantas lounge there, doing what all the other business dudes were doing. Blackberry, laptop, maybe the newspaper.
Now the seats in the Qantas lounge are fairly close together, and it is…
Continue
Added by Greg Savage on September 24, 2009 at 10:00pm —
10 Comments
Now that the economy is beginning its slow uphill climb, boomers are beginning to think about retirement and the cycle of hiring entry-level talent is beginning again. Yet, a lot has changed in these past months and as any hiring manager can attest to, the Millennial Generation is like no other.
Three key factors make for major differences between the Millennial Generation and their predecessors when it comes to engagement and retention.
• Technology- the Millennial…
Continue
Added by Richard Bottner on September 25, 2009 at 11:00am —
1 Comment
Remember college? Or maybe you can’t. You slept all day and partied all night. You had zero accountability except making good grades. Then you got a job, spouse, house and kids. And then, Boom! You’re responsible for a lot of things, pal. Like a mortgage, college and keeping your job.
Accountability, it’s the word of the day. And, it may be the Recruitment word of the year. Here is why.
Agencies are accountable for every hire they make, if the person bails or is…
Continue
Added by Michael Glenn on September 27, 2009 at 10:14pm —
6 Comments
It doesn't matter if you are trying to recruit a top candidate, find a job, get a signed fee agreement back from a new client or just gathering info about a fun hobby, the truth is that networking can be key component in your ability to get what you desire.
The world is filled with deal-makers and deal-breakers, the first thing you have to figure out is which you want to be. In business we all try so hard to develop new relationships by going to events, asking for business cards,…
Continue
Added by Craig Silverman on September 23, 2009 at 4:03pm —
1 Comment
I wonder if this phrase will grow in popularity. It was respectfully plagiarised by Thomas Brown at a
CIM seminar I attended last week and appears to originate from
Graham Sadd. It resonates in the current climate where trust in various institutions has, rightly or wrongly, been eroded. In this post credit crunch age the successful new entrants to various market places will be…
Continue
Added by Martin Naylor on September 24, 2009 at 9:19am —
1 Comment
One of the systemic errors that I see corporations and Recruiting departments making is that they are treating hiring as a "zero sum game".
The name comes from the fact that there are some games where the sum of the player's payoffs at the end of the game sum to zero. Poker is a good example. Imagine you and I play head's up poker. If at the end of the night I'm up $20 then, by definition, you are down $20. Our payoffs, plus…
Continue
Added by Phil Haynes on September 22, 2009 at 11:17am —
2 Comments
I recently got the chance to present this at a small gathering of business leaders in Santa Cruz, California. The crux of the gathering was to have these business leaders listen to real people. I consider myself quite fortunate to be considered a "real person" I think that's one big piece of being successful in this industry we all love so much and I believe this to be very relevant to the work we do. I do want you to bear in mind however that I am not speaking from a position of expertise on…
Continue
Added by Randy Levinson on September 22, 2009 at 5:23pm —
1 Comment
It's no secret that I love my iPhone. It's certainly no secret that I'm an avid believer in mobile marketing for recruitment. So I'm sure it was no surprise when early this year I came to the leadership at
AT&T and explained to them how strongly I felt that we should create the first employment driven application on an iPhone. And while I was probably guilty of using phrases like, "it's our responsibility" or "it…
Continue
Added by RecruiterGuy on September 22, 2009 at 11:30pm —
1 Comment