PPC, or pay per click, is a strategy many marketers use to buy keyword based traffic to their websites. In fact, many companies from startup to Fortune 50 spend millions of their advertising budgets on "owning" certain keywords each year. So why wouldn't you try PPC for recruitment marketing? The best recruiters think like marketers, right? 

Well, yes - but we don't…

Create a good first impression over the phone

Rule no. 1: Find a quiet place to talk to recruiter, fully charge your mobile before the interview, and turn call waiting off.  The person on the other line will be able to hear you clearly, and you will be able to hear them.  It sounds simple, but wind can be a factor if you take the call outside!

Rule no.2:  Be friendly! …

While job searches requires less shoe leather than before the Internet, a successful job search still requires clear thinking and an optimal search strategy. The number of job websites is plentiful however, for many the job hunt remains a struggle.

The most successful job searches often employ …

1. Be prepared to show how your personal brand is different.

“It’s important to understand what it is you can contribute professionally that no one else can,” Weinbaum said. “Identify one of your skills, and elaborate it; make it something you are an expert at.”

But what do you do if your boss doesn’t provide you with the opportunity to do that? Take things into your own hands.

“Show your employer that you are not afraid to…

I read a post on RecruitingBlogs this morning that said you get the most views on a Facebook job ad. I'm calling BS in my first ever video blog post. 

Yeah yeah, I know video isn't your favorite for recruiting but there are big benefits to using video on…

Some of you will be aware that I am not shy of bemoaning the fact that there are so many poor job posts littering the online space. You only have to visit a job board and pick a few ads at random to find cut & pasted job descriptions, phrases like "Our client are looking", hideous examples of awful grammar and a whole load of posts that just have no kind of sell or…

When we think about our work life, we fundamentally want to be happy. Studies have shown that performance and job satisfaction (“happiness”) go hand in hand in making an organization successful. Associate Professor of Organizational Psychology at Yale University, Amy Wrzesniewski, discovered that people have one of three…

Almost exactly one year ago, my husband and I adopted our little fur baby from the local animal shelter. We both grew up with pets, but this was our first (and only child) together as a couple. Our sweet guy, Hurley, immediately became a part of our family and dramatically influenced our official new lifestyle as doggie people.

As his one year adoption anniversary approached, I wanted to come up with a way to celebrate how much love and enjoyment he has brought our…

Instead of formulaic cut and pasted resumes and job descriptions, the free ATS Jobularity is making the search personal by using advanced tools like candidate videos, live references, and job descriptions delivered directly from hiring managers.…

With today’s mobile technologies, job searches are becoming easier than ever before.  There are tons of apps a job seeker can use to pursue a career and find employment opportunities.  Twitter gives opportunities to make connections with job recruiters, and job seekers can even create a resume on social media.…

I was speaking to a company owner last week who let me know he spent over $125,000 a year in job postings on major job boards. I was FLOORED! When I asked him about the quality of the candidates he got from those ads, he said that he received average or less-than-average candidates but that “I use it for the PR”.

This company thought that by providing regular…

During the previous years recruiting companies have seen many major alterations as technology and economical promotions have changed the way many companies used to hire. No doubt, there are always rising challenges that companies have to beat up, but it’s very important to have in knowledge the major issues your company can face in recruiting process and the ways to…

As soon as you drop some words in a job interview a light bulb can spring from nowhere and give a signal to the interviewer that you are already not the right person...every word counts!

Companies with a diverse workforce perform better. A 2009 study by McKinsey shows a connection between gender diversity and financial performance of a company: a company in which the management is gender diverse (more than 30% women in top management of the company), for example, had a 53 % better EBIT margin. So far so good.

So how do you get a more diverse workforce? Well, you probably already know it: it all depends on fair personnel selection. Fairness…

Finding a top sales performer in today’s recruiting market can be a daunting task. Every employer is seeking the professional with the best performance record, hoping to increase revenue for their company. Realistically, however, these top performers are difficult to find.…

Finding and being found

As an employer, you’re probably bombarded with applicants, maybe more than you can handle. But do you know how these job seekers found you or what the best channels are to reach them? How do you guide your recruitment marketing decisions? What information are you using to understand your job seekers social preferences?

There is certainly general research in our…

For as long as I can remember (probably as long as they've been in existence) one way I've kept tabs on the job market and trends in general is through active job alerts from various job boards.

I know, #NerdAlert right? 

Whether I'm looking or not, I periodically look at posted jobs that come through to see what's up, who's hiring, and of course wonder about the companies posting the same opening every few weeks or month after month. 

I clicked on a…