When I opened my e-mail inbox this morning, the usual assortment of messages that arrive overnight were awaiting my review and action. This morning, however, the new messages were punctuated with exactly sixteen e-mails marked as HIGH PRIORITY – with that annoying red exclamation point – and all of the so-called urgent e-mails were from the same person. What am I to believe other than a) the offending e-mailer had sixteen emergencies pop up simultaneously; b) she believes that…

HR marketing 4th step- Campaign strategy

Now comes the campaign strategy phase, this is one of the most important step in the HR marketing process.

Campaign strategy includes

Defining the campaign objective- The campaign strategy phase starts with defining the campaign objectives for e.g. like reaching the maximum number of passive and active candidates in the market.

Identifying the target audience- The target audience should be identified, this…

Video resumes primarily involve presenting your credentials using a video feed. This form of resume is best used as an added tool in job searching, and should not replace the formal text or electronic resumes.

Using a Web cam, camcorder, or digital camera, most job-seekers film their own video. However not everyone knows how to produce a professional video resume. And you don’t want to publicly display a video that makes you look unprofessional or…

Every year my family and I try and plan a vacation that will be an adventure of some sort. This year we headed out on a cross-country trek from our home near Dallas, TX through Virginia, Washington DC, North Carolina, Tennessee,…

Like most of you, I spent this past weekend relaxing, catching up on some long-neglected chores and between periods of light showers and heavy rain, enjoying some traditional July 4^th fare, hotdogs, apple pie and lemonade.

I did give some thought about the reason for our celebration. I think many of us,…

Throughout my life there have been so many times that I have "wanted" to do something or "thought" about doing something, but I just never followed through with or completed. There have been lots of things actually, like going back to school, becoming a police officer, writing a book, and the list goes on and on. I'm almost certain that I am not alone in this category either. Things always seemed to come up or I just never took the initiative to get something started as it related to my…

It doesn't happen often, but every now and then you are made aware of an article that you just know will become a new and critical tool in your search best practices toolbox (thank you, now forgotten LinkedIn contact who first made me aware of this gem).

That is exactly what I thought when I read The Washington Post article by freelance…

If you missed the "Recruiting Isn't a Waste of Time ... You're Just Doing It Wrong" webinar on June 25, here is the Q&A. You can also view it online now by clicking here.…

The Black Hole, that is the Hiring Manager(HM)!!…

The numbers get thrown around in the national news media all the time. Nearly eight million jobs lost during this recession . . . with only about 600,000 of those jobs recovered . . . and the national unemployment rate expected to hover around 10% for quite some time.

But what…

Recently I was reading an article by DMS of a similar name “What’s in your Brand Bank Account?” – and he got me thinking again how closely aligned proper PR and

marketing focus is to job search today. In his post, he writes:

“Brands add to their accounts by creating things of value and giving them to people. For example, Apple has the genius bar

and their free seminars.…