After my initial post about HR marketing I hope you might have got a brief idea about what is HR marketing and its importance. In this session I would like to talk about the steps in HR marketing process. According to my understanding from various readings and case studies HR marketing includes following steps

1. Goal setting

2. HR marketing organization

3. Pre campaign research and analysis

4. Campaign strategy

5. Campaign Implementation

6. Checking the…

Originally posted on the SmashFly Recruitment Marketing Blog.

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment…

I’ve been discussing how a strategic approach to sales may involve standing still for a while in order to create solid future growth. In order to achieve that the strategy must contained two defined

processes.

First and foremost a sales process that enables everyone to sing off the

same song sheet (I discuss that at salesdr ).And this applies to recruitment consultancies too!

Secondly any process…

There is currently a lot of “talk/noise” about mobile recruiting and in my humble opinion it will be huge, more of that later but for me it is not just about recruiting….mobile has the ability to aid many areas of HR. Why? I hear a cry, well here is my take;

• Mobile is NOT a technology but a channel.
• Mobile is about personal one 2 one ENGAGEMENT.
• Mobile is about PUSH and PULL…

Five years on using social media: have recruitment agencies learnt to interact?

We have all seen the power that social media has. Most recruiters, whether a recruitment agency, HR department or a hiring line manager will use sites like LinkedIn to identify candidates and, more often than not, Facebook and Google to vett them. However, they do not always contribute to this online community. This one sided approach to social…

The recent article on Candidate Care ( Anna Hodges) and the responses clearly indicated recruiters still haven’t got it. And that’s disappointing as it was over 20 years ago I outlined one of the most essential features of a recruiters database. So here it is again.

FOLLOW UP!!!

Employer Interview Questions

With the current economic climate and changing job market, employers have now started to alter the types of questions they ask in interviews. With hundreds of Internet pages dedicated to types of interview questions and all listing the same “general” type questions (what are your strengths, where do you see yourself in 10 years, etc.), employers are now steering away from these types of questions and…

What is a dream job?

Do you know someone who has the dream job?

Is there really such a thing as a dream job ?

RedStarResume posted this question to our…

How do you really know if you are hiring a person that fits your culture? Many people have become quite gifted at interviewing and heaven knows there are more resources available than ever before to the job seeker.

Are those who do the interviewing trained effectively? Do they know the right questions to ask to ensure that the interviewee is indeed the right person? Do they really understand why they are asking certain questions of the candidates? Do the interviewers…

Originally posted on the SmashFly Recruitment Marketing Blog.

How to Land a Job Fresh out of School

Posted by John Sanders on Jun 30, 2010 | Leave a Comment…

One thing I can guarantee is that the first time anyone gets into

recruiting they viewed it as a more noble position than just sales. I

thought this too at first. “I am going to help others” and “people are

going to need this service”. And the first thing I learned is that…

We had an interesting scenario in our office the other day. A new-ish Consultant had a complaint from a candidate about not being contacted in what he perceived to be a timely manner. And perception is what it is all about. We throw around this word a lot but really it is the crux of what we do. In such an subjective job, although every Consultant is theoretically doing the same job, we are identifying different skills in our candidates and relating differently to each of…

On the car ride home from seeing Sex and the City 2, I decided two things:

• I, Ali Webster, will commit to a more rigorous exercise routine.
• I, Ali Webster, will make my own rules in terms of my career, love and life.

OK – I have to say I work for a cool company. Not trying for brownie points here (can’t hurt) but a company that invests in the future to me – is awesome. So Aquent sponsored/is sponsoring some

great events in 2010 and I was a very lucky attendee for two of them.

• An Event Apart – for those of you not familiar with A List Apart – An Event Apart is an intense 2…